Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Content really does rule. Because of that, content marketing is a huge crowd funding tactic that demonstrates success. Sixty-one percent of our campaigns that have raised funds use content marketing as part of their campaigns.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. We’re now at 89%.

Industry 100

Industry Digital PR Training Education 100

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Mobile 120

Mobile Community Blogging Publicity 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. When Things Matter More than People.

Content Marketing 85

Content Marketing Resources Pitching Web 85

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Twitter Advertising (@TwitterAds) November 8, 2013. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Thoughtful content-marketing paired social media scales. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

AUGUST 5, 2014

Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults reported seeing news on social media.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Bill Stoller. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Cision

OCTOBER 12, 2015

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. It turns out that Twitter shares do not correlate with page views.

Twitter 120

Twitter Measurement Reddit Google 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Vice President, Marketing Technology. Content Marketing Facebook Marketing Social Media Technology' Let’s look backwards for a bit of context.

Facebook 60

Facebook Advertising Advertising Technology 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. Originally published January 15, 2013; updated October 19, 2018. There are three starting places to look for waves to catch. Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Journalistics

FEBRUARY 10, 2016

Not a lot has changed in the editorial calendar arena in the past couple of years, and Shane’s post is a plain and simple introduction to creating an editorial calendar specific to your blog – as an extension of your overall content strategy. Joking aside, I have written about this topic in the past.

Blogging 56

Blogging Strategy Resources Social Media 56

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media International 40

wiredPRworks

JUNE 17, 2016

Along with lots of quick and easy ways to optimize social selling, you’ll take away a 36-point checklist to help you fast track your way to future success – starting RN [right now]. Interested in social media marketing and social selling for associations? at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Critical Mention

MAY 22, 2019

Hummingbird released in 2013 and significantly changed the search landscape. Voice search is the next frontier in online search. Voice search has seen a massive increase due to Google’s algorithm changes, mainly the Hummingbird update.

SEO 67

SEO How To Google Local 67

Shift Communications

DECEMBER 31, 2015

Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Ah, the question on every PR pro’s mind. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day.

Measurement 60

Measurement Tools Agency Blogging 60

wiredPRworks

FEBRUARY 8, 2017

Barbara founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. at Social Media Week Berlin in 2013. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

Marketing 40

Marketing Conference Meeting Social Media 40

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. All they wanted in return was the odd social share. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me.

Digg 104

Digg SEO System Reddit 104

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

wiredPRworks

JUNE 8, 2016

A digital marketing pioneer, Barbara launched her first site in 1996, produced Chicago’s first sold out writing for the web conference in 2002, began blogging in 2006 at [link] , co-founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Journalistics

FEBRUARY 10, 2016

Not a lot has changed in the editorial calendar arena in the past couple of years, and Shane’s post is a plain and simple introduction to creating an editorial calendar specific to your blog – as an extension of your overall content strategy. Joking aside, I have written about this topic in the past.

Blogging 40

Blogging Strategy Resources Writing 40

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60