MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Airlines 95

Airlines Measurement Banking Twitter 95

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. So far so good. measurePR. —

B2C 90

B2C B2B Measurement Twitter 90

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Count what counts.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 135

Software Enterprise Data International 135

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 90

Handbook Comparison Advertising Advertising 90

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Top 50 Most Overused Words in Press Releases for 2013. If fluffy jargon and corporate speak is not your forte, you’re not alone. We sampled almost 63,000 press releases from 2013 and found the most overused words.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

International 101

International Internal Case Study Insurance 101

Waxing UnLyrical

FEBRUARY 13, 2013

what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI. Image: moonty via Flickr, CC 2.0.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. Fleurie Amorette (@FleurieFM) February 19, 2013.

Handbook 87

Handbook Measurement Analysis Local 87

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Founded in 2013, AirHelp is the world’s largest air passenger rights advocate, helping passengers understand their rights and secure compensation for delayed, canceled, or overbooked flights. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. “Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D.,

Trends 111

Trends Crisis Corporate Course 111

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification Presspage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 78

Software Enterprise Data International 78

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. Use it as part of your strategy but not as your measure of success. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 85

Community Nonprofit Twitter Measurement 85

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black.

Branding 101

Branding Brand Policies System 101

Cision

MAY 2, 2016

To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn. Begin publishing Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. This is why it can be a prudent measure to put someone in place to manage your law firm social media, or at least edit and consult managing partners on the use of social media, to assuage any fears.

Social Media 60

Social Media Media Television Radio 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. “He will be forever missed but never forgotten.”

Measurement 40

Measurement Hotels Conference Facebook 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

NOVEMBER 20, 2014

Indeed a once a year dipstick measure seems rather old-fashioned in today’s interconnected, fast-moving world, despite its longitudinal value as a tracking measure. They do have a section on qualitative research, although only focus groups are detailed.

Employee 77

Employee How To Internal International 77

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. I’ve been developing this resource since 2013! It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up.

Social Media 79

Social Media Media Groups Blogging 79

Maxim Behar

JANUARY 18, 2023

These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Host : You mean the main inflation measure for this generation is their family? Host: Now let's talk about 2013, generally one of the good years that the world was in.

Government 72

Government Education Course Ethics 72

Practical Law Construction

MAY 20, 2020

The TCC has recently grappled with these issues in A Company v X and others , granting an injunction to restrain a group of expert witness companies from providing both delay and quantum expert services, despite setting up different teams, in different countries and putting in place measures to protect confidentiality.

Groups 52

Groups Company Construction Policies 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Get professional help.

How To 60

How To Software System Employee 60

Norton's Notes

APRIL 21, 2016

Research by socialbakers as far back as January 2013 discovered that Facebook videos achieved a 40% higher engagement rate than YouTube links. I tell you what Google, why don’t you spend six times more on your corporation tax and we might all actually consider spending more with you.

YouTube 28

YouTube Advertising Advertising Television 28

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Problem was, none of the influential fashionistas disclosed that they were being paid by the store.

Marketing 120

Marketing Advertising Advertising Measurement 120

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Survey 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81