The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Social Media Digital PR Study 100

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The post Satisfying Regulation Fair Disclosure (RegFD): 8-K, News Releases, IR Websites, Social Media appeared first on Cision.

Social Media 120

Social Media Media Facebook Report 120

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . Khadeeja Safdar @khadeeja_safdar.

Retail 245

Retail Twitter Real Estate Trends 245

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. We got a lot right in both books, but we also had a couple of misses.

Brand 122

Brand Branding Reputation Financial 122

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Top 50 Most Overused Words in Press Releases for 2013. Want to see how to do this for your blog?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. Longer Videos. If we’re constantly being attacked, are longer videos really better?

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

Internal 136

Internal International Communications Employee 136

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. ” Dave’s business is social media and digital marketing consulting. His company has a corporate blog. For years, what’s been beaten into our head?

Corporate 60

Corporate Blogging LinkedIn Web 60

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Conclusion.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Waxing UnLyrical

MARCH 11, 2013

Richard Bagnall (@richardbagnall) March 5, 2013. A3 But with #PR it still needs to take into account quality of coverage, messaging & target audiences etc #measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. Shonali Burke (@shonali) March 5, 2013.

Handbook 90

Handbook Comparison Advertising Advertising 90

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. New CMO comes in.

Social Media 60

Social Media Case Study Media Study 60

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews. They identified factors that signaled emerging scandals and corporate misconduct.

Corporate 52

Corporate Employee Journalism System 52

Waxing UnLyrical

APRIL 8, 2013

Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013. Rob Clark (@theelusivefish) April 2, 2013.

B2C 90

B2C B2B Measurement Twitter 90

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Ask them to commit to types of supporting activities, such as writing emails to friends, raising a certain amount of money, and being a ‘social media buzz creator’ on behalf of the fundraiser.” Content really does rule.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. I’ve been developing this resource since 2013! It really doesn’t matter. What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Don’t hard-sell; social sell.

B2B 49

B2B Social Media Strategy Media 49

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. Q: Following your return, did your relationship with the media change? If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

DECEMBER 13, 2013

I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition.

Conference 110

Conference Hotels Privacy Resources 110

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall (@richardbagnall) February 19, 2013. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Fleurie Amorette (@FleurieFM) February 19, 2013. He also created a lovely Storify of the chat. Fleurie, wasn’t it, though?

Handbook 87

Handbook Measurement Analysis Local 87

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

Communications Conversations

SEPTEMBER 9, 2014

But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. I expected smart.

Energy 128

Energy Corporate Agency Insurance 128

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Measurement 95

Measurement Case Study Twitter Google 95