Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. I led a project called PRstack support by Prezly in 2013 to define a toolset for public relations.

Case Study 160

Case Study Analysis Tools Agency 160

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 160

Brand Branding Viral Crisis Management 160

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience. Thanks to media monitoring, you can watch how people interact with your brand in real time, allowing you to respond, adjust and mitigate crises.

Examples 104

Examples How To Product Launch Print 104

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

Automotive 245

Automotive Resources Consumer Strategy 245

The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

This is up from 39% in 2013. Study by The Creative Group.). More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

OCTOBER 8, 2014

She takes creative risks. She is always aiming to take things to the next level, and that means she’s not afraid to take creative risks. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. No marketing plan.

Marketing 165

Marketing Radio Video Creativity 165

Shift Communications

DECEMBER 22, 2014

Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words. From ‘leading,’ ‘innovative,’ and ‘strategic’ to ‘top,’ ‘next,’ and ‘advanced,’ we pulled together the top 50 into a #creative infographic and shared it in a blog post.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

OCTOBER 5, 2020

Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. Since launching in 2013 as a remote company, Belle has grown to a team of 16 across six states. magazine’s list of “Best Workplaces.”.

How To 183

How To Employee Survey Exercises 183

Buchanan PR

DECEMBER 12, 2024

A creative assignment that intercepts us in a place where were already spending a lot of time, and requires patience and thoughtfulness in building a relationship, is likely to get our attention. This is a repost of an article originally written in April of 2013. Thats true.

Interviews 52

Interviews Enterprise Exercises Course 52

Cision

MARCH 11, 2016

They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. The biggest video trend right now is knowing when to create short, creative videos that do not require sound. The good news for us as communicators is that this gives us a chance to get creative. Creative. “We

Social Media 0

Social Media Media Mobile Video 0

Cision

MARCH 30, 2016

Instagram had a 15-second limit since the platform’s adoption of video in June 2013. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Longer Videos. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Branding Brand 120

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Images: Chris Potter , Nick Page (Creative Commons). Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Waxing UnLyrical

JANUARY 22, 2014

Creativity will continue to play an important role, of course. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook.

Instagram 93

Instagram Video Social Media YouTube 93

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ).

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

MARCH 24, 2016

In 2013, Oreo did this with their famous Super Bowl tweet. But with a little creativity, you may be able to find a unique way to get involved. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. How can you join the conversation?

Brand 120

Brand Branding Viral Trends 120

Cision

DECEMBER 30, 2015

Since 2013, a majority of the U.S. Images: David Trawin , Mark ( Creative Commons ). The interesting thing is that medical marijuana may not be a clinically-proven treatment for diseases or disorders. adult population has favored the legalization of marijuana, according to Gallup polls.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. Images: Brett Levin , Damian Gadal ( Creative Commons ). An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ).

Company 120

Company Newspapers Transportation Measurement 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 In the absence of analytics podcasters have developed their own creative solutions. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. The number of podcast listeners has almost doubled in five years – from 3.2 million in 2018.

Measurement 90

Measurement Analytics Comparison Advertising 90

PR Conversations

JUNE 28, 2020

In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media. This image is shared via Creative Commons and credited to Spin Sucks. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

JULY 1, 2015

one January morning in 2013. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. Sadly, I wasn’t returning from a raucous night out. Want to read more from Nova? Click here !

Wireless 120

Wireless Hotels Conference Engineering 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ). The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

DECEMBER 22, 2014

Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. Kitiya Palaskas offers some timeless tips to help get you on track. 13 Sizzling Blog Post Ideas to End the Year with a Bang.

Web 80

Web Creativity Blogging LinkedIn 80

Cision

DECEMBER 14, 2015

For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis. Images: r2hox , bfishadow ( Creative Commons ). Kennedy, 35th President, United States. “The separation is in the preparation.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Based upon the data they found on Waze, FEMA and the White House informed the public which gas stations had fuel during the gas shortages and power outages.

Big Data 100

Big Data Data Publicity Analytics 100

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In 2013 they launched “ The Scarecrow ” to critical acclaim. Apparently, the idea came to him one day while sitting in Chipotle with nothing to read. Why don’t you just give something to people? The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. That approach lacks creativity and isn’t going to add much to your content strategy. This isn’t inspiring stuff for video producers or your audience. Trust the video creators you hired.

Video 103

Video Branding Brand YouTube 103

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”.

Storytelling 60

Storytelling Blogging Corporate SEO 60