Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

DECEMBER 14, 2015

In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. The purpose of this post is to talk about optimizing your social networks so that stakeholders can effectively pull messages from them in a crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

JUNE 6, 2020

Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation.

Reputation 153

Reputation Financial Case Study Banking 153

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100

Crisis Crisis Management Video Conference 100

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Reactive PR is no longer solely the purview of crisis management.

Branding 160

Branding Brand Viral Crisis Management 160

Melissa Agnes

MAY 15, 2014

Rather, we consider a range of factors relating to a company or individual’s Internet crisis including, but not limited to: Jurisdiction and the statute of limitations. On the surface, there was nothing disparaging about this 2013 review, and it seemed to be based on fact. The potential damage. Available legal claims.

Reputation 173

Reputation Viral Small Business Tools 173

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Course 245

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Melissa Agnes

APRIL 16, 2014

Gibson, i nternet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. By Whitney C. Last month’s post discussed the damage that can be caused by false reviews online.

Reputation 199

Reputation Privacy Software Insurance 199

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

PRSay

MARCH 8, 2021

In a 2013 survey conducted by Weber Shandwick, Powell Tate and KRC Research, 70 percent of Americans said that they believe incivility has reached crisis proportion and 81 percent think that incivility is leading to violence. The state of our civil public discourse in America has taken a turn for the worse in recent years.

Ethics 158

Ethics Policies Groups Survey 158

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism International 117

Melissa Agnes

OCTOBER 20, 2014

As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Facebook launched this new tool saying that: “In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates.

Facebook 100

Facebook Tools Mobile Crisis Management 100

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

Cision

JUNE 8, 2016

In 2013, Kings of Leon didn’t get to play opening night, and last year was a muddy mess. If there’s one overlying lesson to be learned from this year’s festival, a detailed crisis communication plan that leverages real-time tactics is necessary for any event taking place outdoors. Will your brand melt in the rain or stand the storm?

Local 120

Local Reddit Crisis Communications Crisis 120

Cision

MARCH 24, 2016

With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. In 2013, Oreo did this with their famous Super Bowl tweet. So how can you take charge and own the conversation in real time? You need to have influencers on your side.

Branding 120

Branding Brand Viral Trends 120

Waxing UnLyrical

JANUARY 24, 2013

Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution.

Big Data 100

Big Data Data Publicity Analytics 100

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Onclusive

MAY 18, 2017

We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. Here’s an example of content from 2013 and 2014 that still drives traffic to our site and garners engagement: PR’s Bottom Line.

Advertising 150

Advertising Advertising LinkedIn Data 150

The Stalwart Blog

MARCH 7, 2016

They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. We own an F-150 within that range and ironically, my husband has been commenting on the brakes for a few weeks now.

Crisis 60

Crisis How To Automotive Government 60

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer.

Technology 125

Technology Television Analytics Radio 125

Stephen Waddington

SEPTEMBER 29, 2021

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled. The print edition went monthly in 2013, and bi-monthly in 2016. Why is PRWeek bi-monthly? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Whether selling a product or service or controlling a potential crisis, more information and transparency is key.

How To 120

How To Marketing YouTube Study 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.” .”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Click here for your free crisis communication tip sheet! Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content?

Trends 120

Trends Mobile Web System 120

prTini

JUNE 24, 2016

The attacks on Paris and in Orlando quickly became a social crisis. We wanted to be sensitive to the crisis happening around us, and we needed to act fast—but at time of the Paris attacks, there was no formal protocol or process in place. Geben’s (New) Social Crisis Protocol. The Need to Mobilize Quickly.

Crisis 37

Crisis Mobile Social Media Comparison 37

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Waxing UnLyrical

JUNE 25, 2014

Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets.

Social Media 91

Social Media Media Viral Tools 91

Sword and the Script

DECEMBER 29, 2015

Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. Prevent a PR crisis with a single tweet. The classics as a source. Here’s one such case. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR in High Definition

OCTOBER 19, 2017

British Gas came into trouble in 2013 when it scheduled a feedback Twitter Q&A on the same day as it increasedg y bills by 10%, predictably steering the conversation one-way. A crisis will need to be dealt with quickly, but also on a case-by-case basis.

How To 69

How To Crisis Groups Facebook 69

PR Conversations

OCTOBER 4, 2018

For instance, in their book, Strategic public relations leadership, Gregory and Willis (2013) state: Promotion is often based on personal credibility and senior managers’ confidence that a contribution can be made at a higher level. Career ambitions are expressed predominantly through this lens. Strategically valued function.

Communications 54

Communications Crisis Management Crisis Communications Conference 54

PRSay

MAY 6, 2016

Crisis communications. He is a member of the Public Relations Society of America (PRSA), Ken was chair of the PRSA’s Tri-State District in 2013, encompassing more than 1,300 PR professionals in New Jersey, New York City, Connecticut, and Westchester County, N.Y. Branding development and execution.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60