Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Whether selling a product or service or controlling a potential crisis, more information and transparency is key. We’ll tell you.

How To 120

How To Marketing YouTube Study 120

Stephen Waddington

SEPTEMBER 29, 2021

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled. The print edition went monthly in 2013, and bi-monthly in 2016. Why is PRWeek bi-monthly? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Prepared for a brand crisis? Emerged Trends.

Trends 120

Trends Mobile Web System 120

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JUNE 25, 2014

Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. Better to be safe than sorry. Keep your finger on the pulse.

Social Media 91

Social Media Media Viral Tools 91

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

prTini

JUNE 24, 2016

The attacks on Paris and in Orlando quickly became a social crisis. We wanted to be sensitive to the crisis happening around us, and we needed to act fast—but at time of the Paris attacks, there was no formal protocol or process in place. Geben’s (New) Social Crisis Protocol. The Need to Mobilize Quickly.

Crisis 37

Crisis Mobile Social Media Comparison 37

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. When I was asked to speak outside of the U.S., Until next time!

Interviews 105

Interviews Ethics Government International 105

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

PR in High Definition

OCTOBER 19, 2017

Whether they’re internal or external, get a mix of age groups, genders, departments, ethnicities, nationalities – as many as you can, to feedback on your campaign idea and suggest what might go wrong. A crisis will need to be dealt with quickly, but also on a case-by-case basis.

How To 69

How To Crisis Groups Facebook 69

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

Shift Communications

AUGUST 18, 2015

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. It’s OK if you’re having an (internal) career crisis, but know that the world will continue to spin and clients will continue to have needs. Career-ending move?

Groups 60

Groups B2B Employee Policies 60

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. Why is PR Well-Suited for Social Media?

Survey 60

Survey Social Media Corporate Media 60

Karen Freberg

DECEMBER 30, 2019

Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. In business, we have several companies that are on international exchanges, one of them for EUR 280 million on the Frankfurt Stock Exchange. In general, after the 2008 crisis. Never, on any occasion.

Government 72

Government Education Course Ethics 72

Mark My Words

FEBRUARY 15, 2021

Itoje, who went to Harrow School on a rugby scholarship, is supported in his activism by Roc Nation Sports International, a sub-division of Jay-Z’s agency, just like Rashford during his free school meals campaign. million children who currently cannot take part in online lessons because they lack adequate computers at home.

Sports 60

Sports Government Agency Pitching 60

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). The State Of Inbound Marketing 2013 by HubSpot.

How To 60

How To Software System Employee 60

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

Communications Conversations

JUNE 4, 2019

Working with legal and risk teams to manage ongoing issues and crisis situations (how many 25-year-olds do this well?!?!?). First, Olga Adrienko, currently the head of global marketing at SEMRush, where she’s been since 2013. She graduated in 2008 with a degree in international trade and customs.

Marketing 68

Marketing Leadership Groups LinkedIn 68

Bianchi Biz Blog

FEBRUARY 7, 2022

From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months.

Automotive 90

Automotive Meeting Report Policies 90

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Landis PR

MARCH 7, 2022

From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months.

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” “How?

Communications 81

Communications How To Blogging Content Marketing 81

Mark My Words

MARCH 29, 2021

Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He It was not a hard internal sale. He comes from a very different background,” to other executives, he says, adding: “He’s synonymous with this approach of mental fitness and really investing in yourself.

Corporate 60

Corporate Interviews Community Newspapers 60

Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Luciana Lima | Vila Galé Hotels.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130