The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults reported seeing news on social media.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 29, 2015

But businesses don’t like to apologize; a post with a better headline, or on the sexy art of the non-apology might have done better: Infographic: The Perennial Customer Revolution. * * *. If you enjoyed this post, you might also like: Reflections: 5 Lessons Readers Taught Me in 2013. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. This is probably the most important piece of advice for anyone looking to up their blog game. Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Stephen Waddington

MARCH 24, 2019

Google graveyard I still haven’t forgiven Google for killing its RSS reader Google Reader in 2013. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

David PR Group

JANUARY 21, 2016

It surely does not work in the age of social media, round-the-clock news, and newsjacking. For example, on September 11, 2013, AT&T tweeted an image of a smartphone taking a photo of the site of the World Trade Center in an attempt to generate interest in the AT&T brand. How does this fit into managing expectations?

Television 40

Television Corporate Infographics Radio 40