Sword and the Script

MARCH 12, 2024

Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R. Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

Marketing 166

Marketing Survey Study Comparison 166

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

PR Job Coach

MAY 28, 2014

She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999. Tori and Betsy''s first book, “Land Your Dream Career: 11 Steps to Take in College," ( [link] ) was listed in the American Library Association''s Bests of 2013.

How To 219

How To Groups Engineering Twitter 219

Cision

AUGUST 7, 2015

Cision’s 2015 Global Social Journalism Study sheds light on the impact of social media on the role of journalists, analyzing data gathered from over 3,000 journalists and media professionals from 11 countries. Here are four ways social media has transformed journalism: 1. Check out Cision’s 2015 Global Social Journalism Study today!

Social Media 120

Social Media Journalism Media Study 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. After considering law, I was drawn into communications because of the various areas it touches.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Stephen Waddington

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. I’m suspicious of any organisation that has a perfect Glassdoor score.

Corporate 120

Corporate Employee Journalism System 120

Ishmael's Corner

APRIL 28, 2015

You can see this mentality implied in the introduction to the 2013 State of the Media from Pew reflecting on the previous year. “In And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions. Can you imagine?

Journalism 60

Journalism Exercises Storytelling Fashion 60

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. References: 1 Soat, Molly. “Serious Sway.” ” Marketing News 47, no.

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

MARCH 29, 2016

TJ Roach of Purdue University (2013) recommends eliminating any impediment to a journalist or influencer actioning your press release… including the elimination of embargoes. Journal Of Business Communication , 44 (1), 59-95. Canadian Journal of Respiratory Therapy , 48 (3), 32-32 1p. How to Write a Press Release.

Retail 120

Retail Pitching Print Writing 120

Cision

MARCH 11, 2016

They launched a six-word story project in 2013 as a way to allow employees to share their Stantec stories with the world. They used brand journalism to create content that will make them come to you. Brand journalism is about drawing people towards your brand without bombarding them,” said Steve. Make them come to you.

Social Media 0

Social Media Media Mobile Video 0

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. she holds a master’s degree in arts journalism from Syracuse University’s S.I. If you spot an error, please let us know!

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

International 148

International Internal Tools Software 148

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Stephen Waddington

MARCH 24, 2020

Henley Business School’s Dr Jon White ran against me as President of the CIPR in 2013. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. It was the start of a great friendship. He frequently challenges me to continue driving change in PR. And then there’s Dr Roger Hayes.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Why was it innovative?

Reddit 120

Reddit Social Media Pitching Comparison 120

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. My pathway was very typical.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. Describe the craziest or most fun story you have written.

Meeting 73

Meeting Report Media Newspapers 73

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Ishmael's Corner

JANUARY 27, 2015

While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PRSay

APRIL 22, 2016

Prior to joining Vermeer in 2013, Kate most recently worked for a privately held patient communication company leading both marketing and training. Kate Guess is the Director of Communication for Vermeer Corporation, a global industrial and agricultural equipment company.

Agriculture 90

Agriculture Employee Corporate Training 90

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Beyond PR

MAY 23, 2016

She also serves as editor-in-chief and publisher of The Columbia Journalism Review. Spayd had worked at The Washington Post for 25 years before joining The Columbia Journalism Review. Krolicki won the Reuters Editor of the Year award in 2013. The New York Times: Elizabeth Spayd has joined @nytimes as a public editor.

Media 65

Media Journalism Blogging Resources 65

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

PR Conversations

JULY 8, 2016

It also, however, brings a dimension of ‘insider-ness’ even before the two parties meet (my resultant interviews were face-to-face, but the same applies with Skype interviews as I found in an earlier part of my PhD research; Yaxley 2013). Norsk Geografisk Tidsskrift-Norwegian Journal of Geography, 63, 145-155. Bridgen, L.

Interviews 51

Interviews Ethics Education LinkedIn 51

Wadds Inc.

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. I’m suspicious of any organisation that has a perfect Glassdoor score.

Corporate 52

Corporate Employee Journalism System 52

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. How long have you been in journalism, and how did you get started? I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer.

Automotive 70

Automotive Meeting Industry Media 70

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 52

Mobile Media Newspapers Local 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77