Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Report Media Newspapers 73

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? My pathway was very typical.

Meeting 91

Meeting Transportation Media Journalism 91

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). It is rightly said that PR and journalism are interdependent. 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you? Just understand the volume of material we get.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. How long have you been in journalism, and how did you get started? people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching.

Automotive 70

Automotive Meeting Industry Media 70

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 74

Meeting Automotive Media Journalism 74

Buzzstream

MARCH 26, 2025

So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. Nathan Gotch: Yeah. It’s funny I’ve technically I’ve been doing SEO since 2011.

Brand 62

Brand Branding SEO Data 62

Shift Communications

APRIL 2, 2015

Toward the end of 2013, I realized that I wanted to grow in a different direction. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Norton's Notes

JULY 23, 2015

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. So are journalists are now saying they want to be pitched to on the phone less?

Social Media 28

Social Media Study Media Survey 28

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. How can this be? It’s all those posts that came before 2015.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). The Definitive Guide to Engaging Email Marketing by Marketo [2013]. Please read the Pitches! Ironically, it was the most emailed article of the day.”. by Boomerang.

Study 114

Study Marketing Data Analysis 114

Landis PR

MARCH 27, 2023

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.

Meeting 52

Meeting Sports Media Pitching 52

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. These folks want to talk about their needs outside the scope of actual pitches. December 2013: Focusing on a Few 2014 Content Marketing Predictions. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Bianchi Biz Blog

FEBRUARY 7, 2022

How long have you been in journalism and how did you get started? I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you?

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

How long have you been in journalism and how did you get started? I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time.

Communications 81

Communications How To Blogging Content Marketing 81