Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 8, 2014

No marketing plan. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Senior Marketing Analyst. Marketing Music Public Relations Uncategorized Beyoncé' No PR outreach leading up to the launch.

Marketing 165

Marketing Radio Video Creativity 165

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. The post Coke fights back against allegations of dishonest marketing appeared first on Agility PR Solutions.

Marketing 117

Marketing Analysis Journalism Internal 117

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout.

Marketing 138

Marketing Conference Trends Viral 138

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

Rock the Status Quo

AUGUST 11, 2014

A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. see below). Scaleability.

Marketing 120

Marketing Advertising Advertising Measurement 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 165

SEO Content Marketing Marketing Software 165

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. Make it count.

Conference 171

Conference eBook Content Marketing Branding 171

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. I led a project called PRstack support by Prezly in 2013 to define a toolset for public relations.

Case Study 160

Case Study Analysis Tools Agency 160

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. Here are their answers: 1.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

The Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Social Media 140

Social Media Strategy Pinterest Media 140

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. In 2013 it shuttered after 30 years. Speed, quality, or cost – pick two. Give our services a try.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. The Networking Model.

How To 120

How To Marketing YouTube Study 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.

Branding 160

Branding Brand Viral Crisis Management 160

PR 20/20

AUGUST 12, 2014

October 2013 data from Wanted Analytics found that digital advertising and marketing jobs grew at a 19% year-over-year increase from 2012 to 2013.

Marketing 73

Marketing How To Analytics Advertising 73

Stephen Waddington

JUNE 6, 2020

He’s equally critical of purpose washing whereby good works are used as a marketing tactic. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. Reputation Management is worth the cover price for these stories alone. You should buy a copy for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Polaris

JANUARY 17, 2015

Not as any kind of marketing tool. In 2013 they launched “ The Scarecrow ” to critical acclaim. Content marketing lessons for smaller brands. If you’re a marketer or business owner, you’re likely busy fighting the latest fire instead of thinking about big picture improvements. Create intelligent marketing.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Deirdre Breakenridge

DECEMBER 5, 2017

The senior executives we spoke to said they focused on building relationships with colleagues who worked in legal, finance and operations as well as other communication disciplines such as marketing and investor relations. While relationships are crucial, so are the basics. Reference: Redmond, J., and Trager, R.

International 208

International Internal Ethics Journalism 208

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Data from July 2013 reports the platform has 70 million users. Here are just a few examples of how marketers are using Pinterest and Instagram. She’s not alone.

Pinterest 196

Pinterest Instagram Branding Brand 196

Polaris

NOVEMBER 20, 2014

Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' “The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

Survey 105

Survey B2B Marketing Trade Shows 105

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

The Stalwart Blog

OCTOBER 23, 2014

Now, while some of you might be shaking your heads at what seems like an elementary mistake by a defiant young player, it could actually be a brilliant marketing stunt from Beats by Dre. The NFL, which has an exclusive agreement with Bose, fined Kaepernick $10,000 for wearing the headphones, which were not approved by the league.

Creativity 125

Creativity Report Company Marketing 125

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.

International 101

International Internal Case Study Insurance 101

Contently - Strategy

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. In 2024, it appears that late-day engagement is where the action is.

Social Media 69

Social Media Media Real Estate Analysis 69

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

NOVEMBER 23, 2021

The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. Thought leadership builds trust.

Leadership 172

Leadership B2B Study LinkedIn 172

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. but did you enhance brand. I am accountable to enhance strengths, and address opportunities.

Measurement 106

Measurement Corporate Survey Viral 106

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Social Media Digital PR Study 100

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? Daniel Honigman (@DanielHonigman) March 22, 2013. . Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013.

Branding 110

Branding Brand LinkedIn Facebook 110