Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. On Thursday, April 26th at 12:00 p.m.

Analytics 231

Analytics Marketing How To Community 231

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document. All contributions will be attributed.

Case Study 160

Case Study Analysis Tools Agency 160

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. Beth Kanter (@kanter) January 22, 2013. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Stephen Waddington

FEBRUARY 4, 2019

million in 2013 to 5.9 Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 166

Marketing Survey Study Comparison 166

Stephen Waddington

JUNE 6, 2020

Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. You should buy a copy for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. So far so good. measurePR. —

B2C 90

B2C B2B Measurement Twitter 90

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Airlines 95

Airlines Measurement Banking Twitter 95

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Count what counts.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Bad Pitch Blog

DECEMBER 31, 2013

And I''m willing to bet the professionals using this tactic are measuring success with quantitative metrics and not qualitative ones. But if someone is pitching an outlet on a byline article AFTER the article is written, everyone that gets the email knows that anyone with an email address is being pitched. But this is a glass-half-full post.

Pitching 60

Pitching Leadership Measurement Company 60

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim. Hello folks!

Analysis 98

Analysis Measurement Tools Meeting 98

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 90

Handbook Comparison Advertising Advertising 90

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Presspage

DECEMBER 2, 2021

Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body). Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135

Software Enterprise Data Internal 135

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this! By Seedepth. . and The Delahaye Group.

Analytics 53

Analytics Measurement Interviews Social Media 53

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.

Internal 101

Internal International Case Study Insurance 101

Waxing UnLyrical

FEBRUARY 13, 2013

what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI. Image: moonty via Flickr, CC 2.0.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Shift Communications

DECEMBER 22, 2014

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words. When we heard the news, we wanted to find out for ourselves.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. Fleurie Amorette (@FleurieFM) February 19, 2013.

Handbook 87

Handbook Measurement Analysis Local 87

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon? The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.”

Advertising 150

Advertising Advertising LinkedIn Data 150

Cision

OCTOBER 8, 2015

Since 2013, the majority of Americans now support legalizing marijuana. To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. The Current State. Yet, marijuana is still classified by the U.S. Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 85

Pinterest Measurement Community Analysis 85

Cision

OCTOBER 12, 2015

” In a 2013 study, a group of data scientists found that positive online views perpetuated additional positive online views. Measurement and migration. Let’s take a look at both of those: Measurement. However, since this is a relatively easy measurement you might want to make sure that that is true for you.

Twitter 120

Twitter Measurement Reddit Google 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 164

SEO Content Marketing Marketing Software 164

5W PR

MARCH 6, 2020

Founded in 2013, AirHelp is the world’s largest air passenger rights advocate, helping passengers understand their rights and secure compensation for delayed, canceled, or overbooked flights. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

Travel 103

Travel Technology Transportation Airlines 103

Cision

SEPTEMBER 28, 2015

The general disagreement about the value of influence marketing lends credence to this point of view (value approximation is imprecise in most things digital), but if influence was a reliable conversion channel it could probably be measured pretty easily (with referral codes or tags). Influencers can be categorized by archetype. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.”

Publicity 100

Publicity Engineering Advertising Advertising 100

Communications Conversations

DECEMBER 16, 2014

How did you measure success for an event like this? 21, 2013 that the store had it’s first official full day of business after a national announcement. But, that’s really nit-picking. I also had a chance to ask Karen Smith, PR manager with Verizon (Great Plains), a few questions about the event. And, it was fun! It was Nov.

Case Study 131

Case Study Wireless Company Local 131

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? million views on YouTube.

Social Media 82

Social Media Media YouTube Film 82