Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.

International 101

International Internal Case Study Insurance 101

Cision

AUGUST 23, 2016

That’s an increase from 2013 when 41 percent of respondents felt this way. . Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S.

Journalism 120

Journalism Social Media Study Media 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 109

Report Publicity Marketing Pitching 109

PRSay

OCTOBER 9, 2017

However, despite multiple setbacks in her personal and professional life, including a trying experiencing of getting rejected on ABC’s “Shark Tank” in 2013, she maintained a tenacious mindset that allowed her to continue to find success. She invited several Conference attendees to pitch their business ideas.

Conference 110

Conference Pitching Film Construction 110

Cision

MARCH 29, 2016

” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals. Meaning that sometimes it’s better to have great timing than a perfect pitch. Pitching Stories. ” 4. Boilerplate.

Retail 120

Retail Pitching Print Writing 120

Prowly

FEBRUARY 18, 2025

Because people buy stories, not sales pitches. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

The Resolution Blog

AUGUST 11, 2015

Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible.

SEO 120

SEO Comparison Handbook Google 120

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. 21, 2013 that the store had it’s first official full day of business after a national announcement. It was Nov.

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

JANUARY 9, 2019

When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. One way to ensure your creators are inspired and interested is to keep your content calendar filled with stories they pitch themselves.

Video 103

Video Brand Branding YouTube 103

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. the Super Bowl ) continues to trend over a period of time, think of ways to pitch a new angle for follow-up stories journalists may consider running. When Facebook first launched, users searched for classmates and dorm room friends.

Facebook 120

Facebook Media Trends Mobile 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. We republish it with minor edits and updates.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Invisible’ in 2013 – outside looking in. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Steve Woodruff offers a way to revamp your verbal business card.

Content Marketing 85

Content Marketing Resources Pitching Web 85

PRSay

APRIL 11, 2018

Actual time may elapse during an at-bat, for instance, but until a pitcher and a catcher have decided between a slider and a fastball for the next pitch, the game stands still. Then, he decided to yank his star pitcher Aaron Nola after only 5 1/3 innings and 68 pitches — with his team winning 5-0. New clubhouse cultures.

Analytics 90

Analytics Communications Trends Sports 90

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. Peter Guber’s PR team for his book “Tell to Win” pitched me to review the book.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Bianchi Biz Blog

JANUARY 10, 2022

My first non-school newspaper gig was at the China Daily in 2013. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. I’m happy to chat about story ideas and pitches of all sorts. Finish this sentence: If I am not reporting, I am ….

Meeting 73

Meeting Report Media Newspapers 73

Bianchi Biz Blog

APRIL 18, 2022

I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. What advice do you have for PR people that want to pitch you? Even if you do everything right, there’s a good chance I didn’t have the time to consider the pitch.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 91

Meeting Transportation Media Journalism 91

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. However, the minority that is willing has inched up over time – and that has dominated the narrative – and the survey organizers were pushing this angle in their pitch.

Survey 105

Survey B2B Marketing Trade Shows 105

Communications Conversations

APRIL 22, 2015

The everyday influencers aren’t getting pitched as much–if at all. A thoughtful pitch will go a LONG ways. Since they’re not getting pitched as often, and not doing hundreds of sponsored posts each month, people may actually trust them! Why does this make sense? Think about it. * Makes too much sense, right?

Instagram 60

Instagram Pitching Web Blogging 60

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! We doubled page views again between 2013 and 2014, and without having investigated this too deeply, I would attribute that to some really popular content and altogether improved promotion through social media channels.

Mobile 120

Mobile Community Blogging Publicity 120

Bianchi Biz Blog

JANUARY 25, 2021

I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. people that want to pitch you? Read about the brand you’re serving or the technology you’re pitching. What advice do you have for P.R. Any pet peeves with P.R. Please, know your history.

Automotive 70

Automotive Meeting Industry Media 70

Shift Communications

NOVEMBER 16, 2018

If you have two salespeople pitching their wares in the marketplace and one of them has a wall full of media clippings and positive coverage of their offering, could that sway your choice? A version of this post originally published 2/11/2013, updated 11/16/18. It happens every day.

Media 74

Media Airlines Agency Marketing 74

Sword and the Script

JUNE 26, 2018

I hope that’s just click bait, because the first time I saw people started talking about the death of content marketing, it was 2013. (2-4 If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out. 2-4 times per month | 20-30 minutes). * * *. I’m always on the lookout for new or improved podcasts.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Shift Communications

APRIL 1, 2016

It would take your average account team several weeks to pitch a 5,000 person media list. HAROLD fulfills many of the tasks that humans find onerous, such as writing press releases, making coffee, and sending email-based pitches to journalists and influencers. 2013: SHIFT Branded Coffee Shops. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Mark My Words

JUNE 28, 2021

” When Becks retired in 2013, aged 38, he was reportedly raking in £33million a year through his salary, sponsorships and business ventures. And Danny Rogers, a PR expert and author, said he can match the Becks off the pitch. But you can’t do it alone. This is lawyers, managers, agents, publicists, sponsorship.”

Brand 60

Brand Branding Instagram Social Media 60

Communications Conversations

JUNE 6, 2016

” Is that quote from 2013? Save your pitches folks. “So many guests shop in different platforms. Having an experience that looks similar across those things is more intuitive. We know that’s what guests want.” I don’t mean to rail on Target. And I’m not even saying this was the wrong thing to do.

Web 60

Web Mobile Pitching Writing 60

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In 2013, California experienced its driest year on record; lawmakers were urging Governor Jerry Brown to declare a drought emergency.

Employee 48

Employee Skype Internal International 48

Landis PR

MARCH 27, 2023

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. What advice do you have for PR people who want to pitch you? What types of stories, trends or issues are on your radar now? Describe one of the wackiest proposals/ideas you’ve been sent.

Meeting 52

Meeting Sports Media Pitching 52

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Two key ingredients reporters look for are human voices (e.g. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). The Definitive Guide to Engaging Email Marketing by Marketo [2013]. Please read the Pitches! “In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. Two percent, right?

Study 114

Study Marketing Data Analysis 114

Shift Communications

OCTOBER 19, 2018

Originally published January 15, 2013; updated October 19, 2018. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. What do you do to get ahead of the news? Jordyn Danielson. Marketing Analyst.

Transportation 68

Transportation Google Trends Tools 68

Shift Communications

JANUARY 29, 2015

The red line indicates their growth rate, which has stabilized in the 3% range since 2013. Facebook’s pitch to businesses, marketers, and communicators is “people-based marketing at scale” This is the most clear statement they’ve made to date about how Facebook differentiates its marketing capabilities.

Facebook 60

Facebook Mobile Analytics Video 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Then you'll create content that isn't all about pitching or landing the sale.”. Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published.

Marketing 87

Marketing Resources Technology Internal 87