Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. Otherwise, in my opinion, they’re simply adding to the useless noise that we’re already drowning in.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

Media Relations 52

Media Relations Media Pitching Writing 52

Greenbanana PR

JANUARY 1, 2014

Before 2014 kicks into gear and accelerates away, I thought I’d take a look in the rearview mirror at 2013 and present six things that I learned last year about PR and blogging. Blogging isn’t dead As Stuart Bruce writes, blogging still matters for public relations. In the 12 Days before Christmas, I decided to […].

Blogging 44

Blogging Education Writing Publicity 44

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What advice do you have for those looking to begin a career in PR– specifically young women or minorities?

Automotive 245

Automotive Resources Consumer Strategy 245

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Melissa Agnes

APRIL 16, 2014

There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Similar to other service industries, anyone can easily log onto Yelp.com or a medical-specific review website (e.g.

Reputation 199

Reputation Privacy Software Insurance 199

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim.

Analysis 98

Analysis Measurement Tools Meeting 98

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. but removed the backlink (boo!). (It’s

SEO 164

SEO Content Marketing Marketing Software 164

Shift Communications

OCTOBER 8, 2014

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Photo credit: iam.beyonce.com. Beyoncé is doing something right.

Marketing 165

Marketing Radio Video Creativity 165

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. How to Write a Press Release. Write better news releases: 6 common mistakes and how to avoid (or fix) them.

Retail 120

Retail Pitching Print Writing 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Is Shared at the Point of Consumption.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

JUNE 6, 2019

Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. Sure, I write about issues and ideas that link back to services I provide. But, I also write about things that interest me–like the # StarbucksCup fiasco a couple weeks ago!

Blogging 133

Blogging Analytics Writing Meeting 133

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need?

Video 120

Video Branding Brand Trends 120

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. D’uh!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Ask them to commit to types of supporting activities, such as writing emails to friends, raising a certain amount of money, and being a ‘social media buzz creator’ on behalf of the fundraiser.” Content really does rule.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Mobile 120

Mobile Community Blogging Publicity 120

Cision

MARCH 24, 2016

In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. Work on your writing for various formats, send emails, set up coffee dates and attend events. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

Cision

SEPTEMBER 1, 2015

Anthropologists more or less agree that writing originated through pictures. A 2013 Piqora study found that pins have a half life of 3.5 ” Clear and persuasive writing and speaking, professional relationship development, understanding the media landscape, all of these are still necessary. Increasing visual media content.

Measurement 120

Measurement Trends Analytics Data 120

Sword and the Script

SEPTEMBER 1, 2020

At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

PRSay

OCTOBER 9, 2017

However, despite multiple setbacks in her personal and professional life, including a trying experiencing of getting rejected on ABC’s “Shark Tank” in 2013, she maintained a tenacious mindset that allowed her to continue to find success. (She had also recently broken up with her boyfriend of two years.). Why am I here as a keynote speaker?

Conference 110

Conference Pitching Film Construction 110

Polaris

FEBRUARY 11, 2015

On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.

Policies 100

Policies Construction Twitter Writing 100

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. 11, 12-1 pm ET.).

Pinterest 85

Pinterest Measurement Community Analysis 85

Cision

JULY 1, 2015

one January morning in 2013. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. We’ve all been there.

Wireless 120

Wireless Hotels Conference Engineering 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

FEBRUARY 5, 2014

The business was consistent, slow, and consistently slow until 2013. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

Local 100

Local Writing Retail Meeting 100

PR Conversations

OCTOBER 19, 2014

I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English. She is currently writing her fourth book, the second title in a new eight-part series called ‘Searching for Nonno’. Moreover, why would he then ask an Italian-speaker to edit the material?

Automotive 97

Automotive eBook Exercises Writing 97

Waxing UnLyrical

JANUARY 13, 2014

Invisible’ in 2013 – outside looking in. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

Content Marketing 85

Content Marketing Resources Pitching Web 85

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

DECEMBER 19, 2018

And after a reputation-damaging 2013 documentary about captive killer whales, SeaWorld’s attendance and revenue started to pick up again in 2018, thanks to new pricing strategies and a commitment to being transparent about their treatment of wildlife. ” Tech trends.

Trends 112

Trends Crisis Corporate Course 112

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95