Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Melissa Agnes

APRIL 16, 2014

There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Similar to other service industries, anyone can easily log onto Yelp.com or a medical-specific review website (e.g.

Reputation 199

Reputation Privacy Software Insurance 199

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim.

Analysis 98

Analysis Measurement Tools Meeting 98

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. but removed the backlink (boo!). (It’s

SEO 165

SEO Content Marketing Marketing Software 165

Shift Communications

OCTOBER 8, 2014

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. Photo credit: iam.beyonce.com. Beyoncé is doing something right.

Marketing 165

Marketing Radio Video Creativity 165

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. How to Write a Press Release. Write better news releases: 6 common mistakes and how to avoid (or fix) them.

Retail 120

Retail Pitching Print Writing 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Viral Content Is Shared at the Point of Consumption.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Cision

APRIL 21, 2015

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need?

Video 120

Video Brand Branding Trends 120

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. D’uh!

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Ask them to commit to types of supporting activities, such as writing emails to friends, raising a certain amount of money, and being a ‘social media buzz creator’ on behalf of the fundraiser.” Content really does rule.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Mobile 120

Mobile Community Blogging Publicity 120

Cision

MARCH 24, 2016

In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. Work on your writing for various formats, send emails, set up coffee dates and attend events. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

SEPTEMBER 1, 2015

Anthropologists more or less agree that writing originated through pictures. A 2013 Piqora study found that pins have a half life of 3.5 ” Clear and persuasive writing and speaking, professional relationship development, understanding the media landscape, all of these are still necessary. Increasing visual media content.

Measurement 120

Measurement Trends Analytics Data 120

Sword and the Script

SEPTEMBER 1, 2020

At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

PRSay

OCTOBER 9, 2017

However, despite multiple setbacks in her personal and professional life, including a trying experiencing of getting rejected on ABC’s “Shark Tank” in 2013, she maintained a tenacious mindset that allowed her to continue to find success. (She had also recently broken up with her boyfriend of two years.). Why am I here as a keynote speaker?

Conference 110

Conference Pitching Film Construction 110

Polaris

FEBRUARY 11, 2015

On Martin Luther King Day, a racist Twitter troll harassed Seattle-based Ijeoma Oluo who writes about race, feminism and the arts. When she voiced her opinions about rape jokes (in what she calls The Great Rape Joke Kerfuffle of 2013), she became the target of “a constant barrage of abuse.” And she is no stranger to online trolls.

Policies 100

Policies Construction Twitter Writing 100

Cision

JANUARY 11, 2016

If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. Twitter ad products already allow for hyper targeting, but the difference with conversational ads (according to Twitter) is the call to action initiated by the tweet.

Twitter 72

Twitter Advertising Advertising Reddit 72

Cision

JULY 1, 2015

one January morning in 2013. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans. We’ve all been there.

Wireless 120

Wireless Hotels Conference Engineering 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

FEBRUARY 5, 2014

The business was consistent, slow, and consistently slow until 2013. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

Local 100

Local Writing Retail Meeting 100

PR Conversations

OCTOBER 19, 2014

I was brought up to question everything, and was curious as to why an Italian PR guru would write his memoirs in English. She is currently writing her fourth book, the second title in a new eight-part series called ‘Searching for Nonno’. Moreover, why would he then ask an Italian-speaker to edit the material?

Automotive 97

Automotive eBook Exercises Writing 97

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. It should be taught along with writing, in all PR classes.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. I used the G.I.

Meeting 91

Meeting Transportation Media Journalism 91

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing. Truthfully.

Digg 104

Digg SEO System Reddit 104

Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Facebook is the U2 of social networks.

Instagram 120

Instagram Fashion Sports Pinterest 120

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences.

Interviews 105

Interviews Ethics Government International 105

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Media Newspapers 73

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 85

Community Nonprofit Twitter Measurement 85