Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Shift Communications

DECEMBER 30, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. The Bedtime Test of Content Marketing & PR. Senior Marketing Analyst. Here’s how.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. percent access content/information. So what kind of content are they looking for in apps?

Mobile 201

Mobile Strategy Web Consumer 201

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. david carr (@carr2n) June 13, 2014. From Netflix, natch.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s the one channel where you completely control the messaging and tell the story in a way you want it told. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Onclusive

FEBRUARY 22, 2018

I believe in sticking in your lane … yes, I offer strategic advice on marketing and advertising, but there are people and firms out there that own that space and I would rather offer my clients both of our services for the most successful outcome! AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? Stand out with your content marketing. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2014 to 2.17 Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

APRIL 1, 2025

Prior to that he was CEO of LogMeIn and served as CMO and later, COO, of Vocus, a PR software company acquired by Cision in 2014. PR pros are getting into publishing with content marketing. Publishers are getting into PR with sponsored content and niche wire services. For its part, Semrush has been fairly acquisitive too.

Software 158

Software Pitching SEO Tools 158

Rock the Status Quo

SEPTEMBER 9, 2014

PRProChat — Ruth Carter (@rbcarter) September 4, 2014 Many, MANY people who can’t or won’t hire an attorney use Google for legal advice, sleuthing out answers to their questions, sample contracts and more. Lois Martin #121 (@LoisMarketing) September 4, 2014 5. But that’s not true. I purchase royalty-free stock photography.

Blogging 194

Blogging Agency Social Media Content Marketing 194

PR 20/20

OCTOBER 16, 2014

As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. It’s that time of year again. But, a lot has changed during the past ten months.

Content Marketing 77

Content Marketing Report Marketing Mobile 77

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 85

Content Marketing Marketing Comparison Measurement 85

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Are they part and parcel of your content marketing strategy? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

The Proactive Report

JULY 4, 2014

So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. In 2012 Facebook said content would reach, on average, 16% of fans. Early in 2014 studies showed that it had dropped dramatically. If your content is being seen by only 2 or 3% of your fans, what’s the point?

Facebook 226

Facebook Analytics Video Advertising 226

PR 20/20

OCTOBER 30, 2014

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships.

Content Marketing 78

Content Marketing Transportation Marketing Conference 78

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Here are several financial and investment analogies and the relationship to content marketing.

Content Marketing 63

Content Marketing Financial Marketing Banking 63

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Polaris

NOVEMBER 20, 2014

Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' “The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Communications Conversations

SEPTEMBER 25, 2014

Kevin Hunt and I had the fantastic opportunity to sit down with Scott this week to discuss his new role at SHIFT, the state of content marketing, and what he sees as the future for the PR industry. SHOW NOTES – September 25, 2014. As usual, Scott had some pretty interesting things to say. Scott Monty [link].

Interviews 123

Interviews Content Marketing Social Media Communications 123

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Indeed, by the end of the fiscal year in 2014, Apple posted revenues of $182 billion and Chevron posted revenue of $200 billion.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Former role: Senior director-content marketing, Fast Horse. My take: Another friend making another move in 2014. Take a peek–and let me know who you would add.

Social Media 60

Social Media Media Airlines Local 60

Shift Communications

FEBRUARY 6, 2015

Instant Timeline promises to offer greater content variety to new users and perhaps existing users who opt into it. In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to?

Twitter 60

Twitter Mobile Video Advertising 60

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

OCTOBER 1, 2016

Overall, the study found roughly one-fifth (22%) of 1,102 B2B marketers based in North America that answered the annual survey described their content marketing as “extremely successful” or “very successful.” Page 4 shows us why these B2B content marketers are successful. 88% measure content marketing ROI.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5

SEO 204

SEO Analytics B2B Measurement 204