Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 125

Social Media Study Blogging Company 125

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Onclusive

FEBRUARY 22, 2018

Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

APRIL 1, 2025

Thats a big part of what SignalAI says distinguishes it from other chatbots the content the chatbot pulls from is premium and licensed content. The quality of the content inputs also means says Ask AIQ is hallucination-resistant, the company says. Many have turned to influencers and non-traditional media platforms for news.

Software 159

Software Pitching SEO Tools 159

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. percent access content/information. So what kind of content are they looking for in apps?

Mobile 201

Mobile Strategy Web Consumer 201

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law. She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry).

Social Media 24

Social Media Media SMB Tourism 24

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”. year over year”.

Case Study 88

Case Study Social Media Study Media 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Bob Ingrassia. Heather Rist.

Social Media 60

Social Media Media Airlines Local 60

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 86

Content Marketing Marketing Comparison Measurement 86

Communications Conversations

SEPTEMBER 25, 2014

In a year of huge social media job moves, unquestionably the biggest was the decision of Scott Monty to leave his long-time job at Ford, then deciding to join Todd Defren, Christopher Penn and the ranks at SHIFT later in the year. SHOW NOTES – September 25, 2014. As usual, Scott had some pretty interesting things to say.

Interviews 123

Interviews Content Marketing Social Media Communications 123

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Create and Curate Other’s Content. So what should brands do? Her answer? Become the master curator.

Facebook 120

Facebook Education Infographics Social Media 120

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Social Media' Help make my prediction a reality.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

APRIL 24, 2018

The graphic shows how one dollar invested in small cap stocks in 1926 was worth more than $27,000 by 2014. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Here are several financial and investment analogies and the relationship to content marketing.

Content Marketing 64

Content Marketing Financial Marketing Banking 64

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. Indeed, by the end of the fiscal year in 2014, Apple posted revenues of $182 billion and Chevron posted revenue of $200 billion.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Shift Communications

FEBRUARY 6, 2015

Instant Timeline promises to offer greater content variety to new users and perhaps existing users who opt into it. In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. What should marketers and communicators pay attention to?

Twitter 60

Twitter Mobile Video Advertising 60

Sword and the Script

FEBRUARY 12, 2019

It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. In 2014, ‘several per week’ was the most popular answer. Give our services a try.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing?

SMB 84

SMB Nonprofit Social Media Case Study 84

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR monitoring and oversight of social and customer relations channels is more important than ever, as B2B companies have learned to incorporate real-time marketing into their programming, according to Econsultancy. B2B content will become more customized. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

MaccaPR

OCTOBER 22, 2014

social media stuff, that is!?. social media network, Ello, which I’ll share below. From Ello to SnapChat and Whisper to Path, it seems like there are so many social channels to consider in our marketing strategies. Oh wait, that quote was actually: "Never build your content ship on rented land.").

Social Media 54

Social Media Media Facebook Conference 54

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 74

B2B Content Marketing Trends Marketing 74

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Social Media' Where to find him: [link].

Twitter 60

Twitter Social Media Big Data Sports 60

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. A multimedia news release that includes imagery garners 94 percent more views than those that don’t.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

MAY 11, 2019

There are other studies that have shown a more direct correlation between earned media on sales. In media relations, media coverage begets media coverage because nobody watches the media like the media. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 162

Study Media Relations Media B2B 162