The Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. Powered by Ocular8, a media analysis and tracking service, TechnoVision’s chart covers the first six months of 2014. com/technovision.

Report 133

Report Big Data Branding Brand 133

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. Everything Is Measurable in PR. Many people question how to truly measure PR – or if its even measurable at all. In this post, we take a firm stance that PR is in fact measurable; however, not everything is worth measuring.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

OCTOBER 6, 2016

I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Shift Communications

DECEMBER 23, 2014

Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Just as you wouldn’t use a unit of mass to measure speed, it is neither logical nor effective to use sales goal metrics to measure the success of PR. The size of an ocean in Newtons? Of course not. Marketing Analyst.

Comparison 94

Comparison Measurement Blogging Engineering 94

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Here at SHIFT, we looked to end the debate by creating a quiz that measures one’s social media proficiency and determines, once and for all, if folks are true gurus. Want to see how to do this for your blog?

Analytics 102

Analytics Google Social Media Mobile 102

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes. Higher value.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Onclusive

FEBRUARY 10, 2020

Avast developed Avast Antivirus in 2014. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Some background on Jumpshot and browser plug-in data sources.

Media 273

Media Privacy Data Analytics 273

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014.

Strategy 244

Strategy How To Media Measurement 244

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog.

SEO 137

SEO Television Measurement Google 137

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years. billion, up from $13.5

SEO 204

SEO Analytics B2B Measurement 204

Melissa Agnes

AUGUST 7, 2014

The 2014 World Cup and the protests in Brazil. Have them do primary research looking at crisis issues and construct measurements and scale items to fit their research inquiries and questions. The field is constantly changing and there appears to be more cases and situations that arise that come up in the field. US Airways.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Understand how to measure results.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

OCTOBER 16, 2014

Fast forward to 2014, data fuels their stories today. However, today you have to be PR Tech Specialist , knowing why you should use these platforms, who is already there participating the most and what they like to do, how to engage your audiences appropriately and measure the engagement as well. It’s not someone else’s job anymore.

Big Data 250

Big Data Data Education International 250

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

ImPRessions - Crenshaw Communications

JANUARY 15, 2016

Check out this post from 2014 about “the greatest MLK speeches you never heard.” ” And in later speeches, the familiar and uplifting: “The ultimate measure of a man is not where he stands in moments of convenience and comfort, but where he stands at times of challenge and controversy.” (Los Los Angeles, 1967).

Technology 199

Technology Ethics Leadership Examples 199

The Proactive Report

MAY 8, 2017

That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 140

Social Media Strategy Pinterest Media 140

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

PRSay

JANUARY 11, 2018

That’s right: Nearly 70 percent of journalists spend less than a minute reading a news release, according to a 2014 study by Greentarget. Writers measure copy in words, inches or pages. The rest spend one to five minutes. If your release is longer than 200 words, then seven out of 10 journalists probably won’t finish it.

Guidelines 151

Guidelines Survey Google Study 151

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

ImPRessions - Crenshaw Communications

MAY 8, 2018

There’s an actual and measurable dollar value represented by corporate reputation. As the brilliant 2014 video PR campaign by American Greetings demonstrated, the job of mother is the world’s toughest job. She wants you to conduct yourself in a manner befitting a good citizen in order to get jobs, have friends, and fit in.

Corporate 195

Corporate Training Reputation Sports 195

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. So why don’t they? Rely on a Single Source.

System 120

System Measurement Software Data 120

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure. Department of Labor’s Bureau of Labor Statistics, that might surprise you: 1.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. In 2014, ‘several per week’ was the most popular answer.

Blogging 127

Blogging Survey B2B Analysis 127

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. How to measure the quality of your audience”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”.

Trends 104

Trends Social Media Analytics Media 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

We will apply rigor to outcomes measurement. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135