ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. AI writes the editorial calendars. I see a few things.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. b) Integrated marketing.

Content Marketing 78

Content Marketing Marketing Comparison Measurement 78

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. It is simple: participants first write their ideas without discussion on Post-it notes. An example media relations workflow is set out below. Writing a blog post? For example: writing a blog post. Failure demand.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR.

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 92

Social Media Marketing Media Creativity 92