Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. billion by 2015. billion.

Advertising 88

Advertising Advertising Television Report 88

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A 2015 study by PR Newswire found that less than half (42 percent) of all press releases included multimedia elements, and of the top 100 most successful releases, 68 included multimedia assets.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! See the original data here: The post Which 2015 Super Bowl Ads won?

YouTube 60

YouTube Advertising Advertising Mobile 60

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. We may already have a great message, but we need to make sure our channels are working for us, whether we are talking about advertising, promotions, publicity, or some new and different social medium. Bacardi and its channel partner are all in. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Flack's Revenge

NOVEMBER 7, 2016

MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results. ” @davidbeebe of @MarriottIntl.

Mobile 166

Mobile Big Data Advertising Advertising 166

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. For brands with some advertising budget, the paid media world offers more choices and power than ever before. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

5W PR

JANUARY 27, 2025

The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE). Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

SEPTEMBER 15, 2015

With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video. Michelle Sedas (@MichelleSedas) September 10, 2015. Cision (@Cision) September 10, 2015.

Viral 120

Viral Video YouTube Examples 120

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Keep an eye on paid advertising options. Get with the Pulse.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed 2Q revenue growth from advertising: In fact, Facebook’s revenue jumped 15.38% quarter over quarter, above its quarterly average of 11%.

Facebook 60

Facebook Social Media Mobile Advertising 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Further simplification is expected to roll out broadly in November 2015. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

APRIL 24, 2015

Don’t miss the latest media news. Sign up for our daily or weekly emails now! Image courtesy of Derek Midgley on Flickr.

Media 120

Media Radio Journalism Newspapers 120

Shift Communications

AUGUST 12, 2015

Through the ability to set specific geo thresholds and key word triggers, online advertising is within everyone’s reach and budget. The post Content Strategies in 2015: Make it Visual, Make it Mobile appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Are you ready to join? Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Brands are shifting focus to “Association” rather than “Advertising”. This is a spank-worthy practice. It is so so so important.

Wireless 150

Wireless Analytics Advertising Advertising 150

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. The blue bird is not doing well at all. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Cision

MAY 4, 2015

or its subsidiaries or affiliates (“Sponsor”), advertising or promotional agencies, or anyone else involved in the development or fulfillment of this Sweepstakes, or any members of the immediate family or household of such employees are not eligible to enter or win the Sweepstakes. How to enter: Between May 4, 2015 12.00a.m.

Employee 120

Employee Twitter Government Local 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers.

Advertising 100

Advertising Advertising Television Radio 100