Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Ishmael's Corner

NOVEMBER 2, 2014

Since his communications in handing Madison Bumgarner the MVP trophy for the World Series and keys to a Chevy Colorado, the media has crushed Mr. Wilde (and those were the nice ones). I’m assuming someone in the branding or advertising or communications group was involved. It’s been a tough few days for Mr. Wilde. NY Daily News.

Communications 112

Communications Sports Technology Brand 112

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn. Further simplification is expected to roll out broadly in November 2015.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Vice President, Marketing Technology. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 5, 2016

Standard display advertising continues to take a backseat priority at LinkedIn. What should marketers and communicators do now? Vice President, Marketing Technology. Weiner indicated in his remarks that LinkedIn will increase its focus on Sponsored Updates. Publish and sponsor your updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. I simply stole narrowed down themes based on this Hotwire Communications Trend Report. This is a spank-worthy practice. I promise.

Wireless 150

Wireless Analytics Data Trends 150

Shift Communications

OCTOBER 27, 2017

Implications for Marketing and Communications. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content.

Twitter 87

Twitter Social Media Media Analysis 87

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! You need to invest and over-communicate.”. And over-communicate they did. in crisis communications: Research, Action, Communication and Evaluation. Want more insights on how your brand can combat a crisis? Most companies stop talking after the crisis,” Frizzell says.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Shift Communications

MAY 1, 2015

Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Most advertisers are stuck with the old LinkedIn self serve ads and sponsored posts; the former underperform other forms of display advertising. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Shift Communications

APRIL 29, 2015

The 140 character social network released its Q1 2015 earnings. Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

Shift Communications

MARCH 10, 2015

January 2015 : Facebook reduces post visibility for Pages with overly promotional content and for Page posts that are flagged as misleading or deceitful. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 199

Writing Communications Marketing B2B 199

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link]. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Advertising Age Online. Advertising Week. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Ad tech giants like Google, Facebook, and AOL Platforms have surpassed Yahoo, which more and more seems like a symbol of an earlier technology era.

Transportation 227

Transportation Technology Google Software 227

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

Government 103

Government Education Print Ethics 103

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. PR and Marketing finds itself living “in interesting times.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

FEBRUARY 6, 2015

People talked more about Twitter than Facebook: Combined with Twitter’s attempts to be friendlier to new users, this increased media awareness may help bolster Twitter’s new user numbers in 2015. What should marketers and communicators pay attention to? Vice President, Marketing Technology. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

Marketing 50

Marketing Wireless Software Journalism 50

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Argyle didn’t just change its name, of course.

Pitching 45

Pitching Content Marketing Ethics Course 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 196

Marketing Content Marketing Data Social Media 196

Norton's Notes

AUGUST 19, 2015

Blogging was certainly not the cool thing to do back then and the technology was not that great for doing it either – we all learnt a bit of coding on the way. I worked with my good friend Stuart Bruce and he helped advise me with which technology to use, and to be fair to him, he let me say what I thought on our company blog too.

Blogging 28

Blogging Writing Advertising Advertising 28

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Mora Communications

AUGUST 31, 2015

Copyright © Mora Communications Inc. The post I Can’t Use National Media appeared first on Mora Communications. National media feeds the local media. It takes some thought, work, and persistence, but the rewards can be incredible. Top PR Firm Los Angeles.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

The post The Public Relations Grand Slam appeared first on Mora Communications. PR is a cumulative process, use what you can from each media placement and keep moving forward. Copyright © Mora Communicaitons Inc. Los Angeles Publicist.

Publicity 49

Publicity Interviews Media Relations Company 49