Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. The Allstate blog is commonly listed on many “best corporate blog” lists.

Corporate 60

Corporate Blogging LinkedIn Conference 60

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

Social Media 119

Social Media Conference Media Corporate 119

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald.

Crisis 120

Crisis Branding Brand Crisis Communications 120

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. advertising, PR and marketing managers are African-American? advertising, PR and marketing managers are African-American? Earlier in 2015, Hyundai asked: Can a car deliver a message to space?

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. A reset on advertising spend. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. 2015, June 11). 2015, June 11). Some group memberships are imposed by structure (e.g., 6 Silfwer, J.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. In late 2015, Microsoft rolled out Skype Translator. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. And the 2015 numbers. Agency $88,000. Why stop there?

Survey 124

Survey Agency Report Corporate 124

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The CMO Survey hasn’t reported growth of less than 5% since late 2015. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 99

Survey Marketing Exercises Study 99

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015.

Policies 100

Policies Crisis Management Crisis Software 100

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Rob Six, Senior Vice President of Corporate Communications, Roll International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Social Media Today (@socialmedia2day) April 10, 2015. To read some of these it becomes a bit laughable how useless they are.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

NOVEMBER 6, 2015

If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts.

Video 120

Video Trends YouTube Television 120

Cision

MAY 2, 2016

Posted by Facebook Media on Tuesday, May 12, 2015. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. Linkedin Corporate Publishing Playbook from LinkedIn. Facebook Instant Articles. Earlier this month, they opened the feature up to all publishers. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Ishmael's Corner

AUGUST 23, 2017

Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.” All this to say, Musk and those who work with him are likely extremely competent people.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 13, 2019

5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. pic.twitter.com/c9tVwxoltY.

Technology 14

Technology Company Software Marketing 14

Shift Communications

DECEMBER 23, 2015

Corporate jargon and unexciting news? In 2015, the average press release was only shared 18 times across nine social media platforms. If you want your news to gain traction on social media, be prepared to allocate part of your marketing budget to digital advertising. When you think about a press release, what comes to mind?

Mobile 60

Mobile Social Media Analysis Strategy 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth.

Mobile 74

Mobile Automotive Branding Brand 74

PR Conversations

JULY 24, 2014

Jiamin Ren’s post for PR Conversations is based on her submitted capstone paper for the New York University master’s degree program in Public Relations and Corporate Communications. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Video Communications Reputation 87

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

MaccaPR

JULY 20, 2015

October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad.

Branding 48

Branding Brand Marketing Mobile 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40