Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015? How to Develop Meaningful PR Measurement.

Storytelling 0

Storytelling Video Leadership Writing 0

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the Fall of 2015. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” 2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Also spent time at Bolin Marketing in Minneapolis.

Marketing 60

Marketing Leadership Creativity Internal 60

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms.

Wireless 150

Wireless Analytics Data Trends 150

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Twitter 120

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world.

Marketing 62

Marketing Agency Video Branding 62

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Marketing Research , 24 (4), 10-15.

Viral 120

Viral Journalism Advertising Advertising 120

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 78

Marketing Viral Consumer Brand 78

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Marketers, in turn, advertise in the publication that attracts their desired audience. Read Cision’s State of the Media Report 2015 today! In contrast, the New York Times tends to focus on politics and more hard hitting stories.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

SEPTEMBER 10, 2015

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter.

Instagram 60

Instagram Mobile Marketing Facebook 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. What this media consumption shift caused is a shift in how publishers view content marketing. It is antithetical to a lot of the past thought on content marketing and publishing. Posted by Facebook Media on Tuesday, May 12, 2015. Native advertise through a third-party.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 191

Marketing Content Marketing Data Social Media 191

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Bad Pitch Blog

DECEMBER 15, 2014

But you should know that people are composing auto complete song lyrics and getting robots to write fiction. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. And I''m inclined to agree with you.

Newspapers 77

Newspapers Customer Service Google Journalism 77

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. Fiji Water has been an official sponsor of the Golden Globes since 2015, so they didn’t exactly “crash” the event.

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Ritz-Carlton. Shankman, P. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Content marketing is maturing slowly and steadily. About half of all respondents label their content marketing maturity as either “high performance engine” (12%) or “steadily paced and planned (34%).

Survey 60

Survey Content Marketing Report Corporate 60

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Argyle didn’t just change its name, of course.

Pitching 45

Pitching Content Marketing Ethics Course 45

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Sword and the Script

NOVEMBER 12, 2019

That’s solving a very real problem for marketing leaders today. Lately, it seems every other week a marketing colleague will forward me an email from one of these sites and ask me if they should claim their profile on the site. If you make this part of your regular marketing cadence, you are less likely to be caught by surprise.

Software 16

Software B2B Marketing Data 16

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Give Your Content Marketing a Human Face. Why: “Repurposing content in a way that creates value works great. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Norton's Notes

AUGUST 19, 2015

As I honed my writing skills for the blogosphere, I got the feeling of what it takes to be a regular writer on a subject that you love for the fun of it. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content.

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing.

Survey 60

Survey System Trends Small Business 60

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Software Company Marketing 12

Mora Communications

AUGUST 12, 2015

Use that one quote, or that one sentence, or whatever you come away with, in your press releases, and bios. PR is a cumulative process, use what you can from each media placement and keep moving forward. Copyright © Mora Communicaitons Inc. Los Angeles Publicist. The post The Public Relations Grand Slam appeared first on Mora Communications.

Publicity 49

Publicity Interviews Media Relations Company 49