Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Brands are shifting focus to “Association” rather than “Advertising”. This is a spank-worthy practice. It is so so so important.

Wireless 150

Wireless Analytics Advertising Advertising 150

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Vuelio acquired Cision UK (2015), ResponseSource (2018) and Pulsar (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. Vice President, Marketing Technology.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. Vice President, Marketing Technology.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed 2Q revenue growth from advertising: In fact, Facebook’s revenue jumped 15.38% quarter over quarter, above its quarterly average of 11%.

Facebook 60

Facebook Social Media Mobile Advertising 60

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can. Native Advertising. Spending on native ads will reach nearly $8 billion in 2015 and will reach $21 billion in 2018.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners.

Energy 190

Energy Mobile Community Measurement 190

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Vice President, Marketing Technology. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Further simplification is expected to roll out broadly in November 2015. Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Vice President, Marketing Technology. One change from previous State of Social reports: our charts are now interactive and embeddable. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Dorsey also announced integration work continues on Twitter’s integration into the Double-click ad network, for increased access to advertisers. Vice President, Marketing Technology. The blue bird is not doing well at all. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Print Local 120

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years.

Pitching 228

Pitching Agency Social Media Creativity 228

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Crowdsourced project aims to scrutinise political advertising. Busting myths about public relations.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Shift Communications

FEBRUARY 5, 2016

Standard display advertising continues to take a backseat priority at LinkedIn. Vice President, Marketing Technology. cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Shift Communications

OCTOBER 27, 2017

In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content. Vice President, Marketing Technology. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 74

Tools Marketing Advertising Advertising 74

Stephen Waddington

JUNE 2, 2018

. #7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. 8 Content management Google and Facebook have begun to take proactive steps to remove inappropriate content after advertisers pulled their campaigns through fear of the reputational impact. No surprises.

Report 92

Report Trends Retail Marketing 92

Shift Communications

MAY 1, 2015

Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Most advertisers are stuck with the old LinkedIn self serve ads and sponsored posts; the former underperform other forms of display advertising. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60