Ishmael's Corner

NOVEMBER 2, 2014

I’m assuming someone in the branding or advertising or communications group was involved. The writing doomed Mr. Wilde before he uttered a word. At Chevrolet we have, um, we have also been proud of the latest and greatest, uh, technology in our truck lineup, which is the all-new 2015, uh, Chevy Colorado. Congratulations.”

Communications 114

Communications Sports Technology Local 114

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers.

Advertising 100

Advertising Advertising Television Radio 100

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. The question they always come back to when writing a story is, what is going to resonate with my readers? Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. What’s their writing style, what’s their background, is there a common thread in their articles?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. It is easy to repurpose a 15 second bumper advertisement but a specific produced and edited piece will grab attention in one’s stream.

Instagram 120

Instagram Mobile Social Media Writing 120

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Amazon Help (@AmazonHelp) December 28, 2015. 8bglPiCxSx pic.twitter.com/dvr9sNa9El — Bleacher Report (@BleacherReport) December 27, 2015. We’d like to help. ^TS.

Twitter 120

Twitter Branding Brand Customer Service 120

Stuart Bruce

JANUARY 6, 2015

Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010. Offensiveness is thus built in to the official campaign strategy.

Communications 60

Communications Case Study Interviews Study 60

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Marketers, in turn, advertise in the publication that attracts their desired audience. Read Cision’s State of the Media Report 2015 today! In contrast, the New York Times tends to focus on politics and more hard hitting stories.

Comparison 120

Comparison Television Print Social Media 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. But all good stories need a hero and a villain,” writes Martin Waxman in this analogy filled post. What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. How to Write the Best Press Release? A press release is not a competition in prose writing.

Engineering 128

Engineering Writing Social Media Report 128

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. That’s the cost of 30 seconds of commercial time in prime time in 2015. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Bad Pitch Blog

DECEMBER 15, 2014

But you should know that people are composing auto complete song lyrics and getting robots to write fiction. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. And I''m inclined to agree with you.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. If a story only has two or three of the four P’s, they won’t write it. In late 2015, Microsoft rolled out Skype Translator. “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

PRSay

APRIL 18, 2016

It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking. The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

Ethics 60

Ethics Web Advertising Advertising 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Gartner launched Peer Insights in 2015 as a source of authentic reviews. million in 2015, shortly before the analyst firm launched Peer Reviews. Statistics: 210,000 reviews and ratings.

Software 18

Software B2B Marketing Data 18

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 2015 marked a dramatic increase in the number of African American high school graduates attending college at 70.9 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers.

Television 72

Television Education Groups Community 72

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Only occasionally does a nugget appear. The value of archives.

Ethics 75

Ethics Software Meeting Policies 75

Communications Conversations

FEBRUARY 10, 2015

Without a huge agency behind the work, who’s going to write all those scintillating case study posts? If they really wanted to drive traffic to their Bullseye View blog, wouldn’t they use Facebook advertising? Using a head shot of a partner to announce his promotion just ain’t gonna cut it in 2015.

Social Media 60

Social Media Branding Brand Media 60

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers.

Technology 14

Technology Company Software Marketing 14

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Influencer marketing is messy In 2018, the Advertising Standards Authority (ASA) received 352 complaints about influencers. The issue lies in the inability of PR to achieve its value. billion in 2019.

Government 103

Government Education Print Ethics 103

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. Was this really written in 2015? One of the few who really writes a lot anymore across the social web. But, does that drive everything he writes about? Does he try to help make the industry a better place through his writings?

Social Media 60

Social Media Blogging How To Media 60

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Takeaway: This is the problem that has nagged advertising for ages. by Frank Strong. The gap between companies that do content well, and those that do not will be more and more obvious. Lacks relevance.

Survey 60

Survey Content Marketing Report Corporate 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60

Film Advertising Advertising Consumer 60

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

Shift Communications

SEPTEMBER 10, 2015

It’s happened to all of us – you go to write a Tweet, but that pesky character limit keeps you from expressing all you want to say. Facebook’s organic reach is declining, says the 2015 Instagram Intelligence Report – in other words, just posting content without paying to promote it may not be enough to ensure that it gets seen.

Instagram 60

Instagram Mobile Marketing Facebook 60