Shift Communications

FEBRUARY 2, 2015

Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. Data extracted on February 1 at 11 PM Eastern Time by SHIFT Communications, segmented by network. See the original data here: The post Which 2015 Super Bowl Ads won?

YouTube 60

YouTube Advertising Advertising Mobile 60

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. Want to see how to do this for your blog?

Twitter 74

Twitter Pitching Facebook Data 74

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. The big political healthcare news of 2015 was King vs. Burwell, where the Supreme Court upheld one of the main tenets of President Obama’s healthcare law. Technology. Becca Giller.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. We hope to explore topics including arts, culture, education, environment, healthcare, skills, technology and work. The project's working title is Renewal. This is where we need your help.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin.

Hotels 60

Hotels Employee Storytelling Agency 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It proved so successful as a means of managing communication that it was adopted by the Conservative administration and continues to be used 15 years later.

Tools 203

Tools Web Banking Wikipedia 203

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

OCTOBER 30, 2015

Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn. Further simplification is expected to roll out broadly in November 2015. What should marketers and communicators do now? Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. a full-service integrated marketing communications firm. ’s CEO, Brad Kostka. .’s

Mobile 75

Mobile Automotive Brand Branding 75

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. It’s defined as the ability to manage your work and life tasks using technology. Communicate. Communication. Make payments.

Communications 100

Communications Training Web Analytics 100

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? For marketers and communicators, two important notes. Vice President, Marketing Technology. The blue bird is not doing well at all. million users quarter over quarter. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Vice President, Marketing Technology. The post State of Social Media 2Q 2015: Twitter Users Plateau appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. That said, the bird still has wings. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Facebook must be part of every communications strategy in some way, no matter how small, because Facebook is where all the people are. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 What have they got on tap that we as marketers and communicators must pay attention to? Vice President, Marketing Technology. We’ve often said that Facebook is the largest nation on the planet. billion people. Audience Growth.

Facebook 60

Facebook Social Media Mobile Advertising 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Vice President, Marketing Technology. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

FEBRUARY 5, 2016

What should marketers and communicators do now? Vice President, Marketing Technology. cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Publish and sponsor your updates. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point? PR tech mentions.

SEO 137

SEO Content Marketing Marketing Software 137

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 193

Marketing Content Marketing Data Social Media 193

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JULY 31, 2015

Vice President, Marketing Technology. The post State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Mindful Marketing

JANUARY 14, 2016

In 2011, a Forbes contributor used the sentiment as a headline , and in 2015 “Trust Me, PR is Dead,” was the provocative title of a new book by Robert Phillips. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time.

Agency 50

Agency Analysis Analytics Tools 50

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Vice President, Marketing Technology. Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120