Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

PR in High Definition

DECEMBER 22, 2015

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications.

Agency 48

Agency Communications Technology Blogging 48

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Want to see how to do this for your blog? Here’s how. Amanda Loewy. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile.

Transportation 60

Transportation Journalism Google Employee 60

Shift Communications

FEBRUARY 2, 2015

Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. See the original data here: The post Which 2015 Super Bowl Ads won? See the original data here: The post Which 2015 Super Bowl Ads won? Christopher S.

YouTube 60

YouTube Advertising Advertising Mobile 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point? PR tech mentions.

SEO 165

SEO Content Marketing Marketing Software 165

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. The big political healthcare news of 2015 was King vs. Burwell, where the Supreme Court upheld one of the main tenets of President Obama’s healthcare law. Technology. Becca Giller.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Are you ready for this level of technology? Vice President, Marketing Technology.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! We are a pay-it-forward type of Agency: after I’d proven myself for years at SHIFT’s predecessor agency in Boston, my old boss provided me with the singular honor of allowing me to open the SF office. My original plan for this blog post was to be a bit cheeky. Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Vice President, Marketing Technology. The post State of Social Q3 2015: Twitter Flatlines Growth appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How is everyone’s favorite blue bird doing? Christopher S.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Vice President, Marketing Technology. The post State of Social Media 2Q 2015: Twitter Users Plateau appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Let’s take a look at where the bird has landed this quarter.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The drop in Q1 2015 is steeper than normal. Vice President, Marketing Technology. Let’s see what changed! Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

OCTOBER 30, 2015

Further simplification is expected to roll out broadly in November 2015. Vice President, Marketing Technology. The post State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 Zuckerberg made mention that Pages are sharing 40% more videos since the beginning of 2015; the News Feed algorithm was also tweaked to favor video more prominently. Vice President, Marketing Technology. billion people. Audience Growth.

Facebook 60

Facebook Social Media Mobile Advertising 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. Vice President, Marketing Technology. One change from previous State of Social reports: our charts are now interactive and embeddable. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Vice President, Marketing Technology. cta] The post State of Social Media Q4 2015: Twitter Users Decline For First Time Ever appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 211

Writing Communications Marketing B2B 211

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Creativity Industry 245

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

Shift Communications

JULY 31, 2015

Vice President, Marketing Technology. The post State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

FEBRUARY 5, 2016

Vice President, Marketing Technology. cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Shift Communications

OCTOBER 31, 2014

Take the time toward the end of the year to assess how your site rank, organic search, paid search, keywords, and more are doing so you know what changes to make in 2015. Account Manager, Marketing Technology. This is just one example of many audit templates that you can use. Amp up your earned media efforts. Chel Wolverton.

SEO 155

SEO Google Web Infographics 155

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Of course your firm can be my agency of record. PR Trends for 2015. How we conduct public relations is getting more and more entwined with the data we can harness thanks to technology. But then I started thinking.

Trends 40

Trends Measurement Analytics Education 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 110

Industry Media Technology Employee 110

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. Verizon closed its acquisition of Yahoo for $4.48 billion in 2017 and today it boasts “nearly 900 million users.”

Content Marketing 114

Content Marketing Marketing B2B Advertising 114