Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Branding 223

Branding Brand Pitching Conference 223

The Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. Brand newsrooms must do the same.

Trends 100

Trends Media SEO Analytics 100

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. There are pumpkin spice cookies, cakes, candles and yes, lattes. Even outside of fall the pumpkin spice latte is a popular drink.

Analysis 318

Analysis Viral Trends Software 318

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Deirdre Breakenridge

DECEMBER 5, 2014

I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. Every week I am going to bring really interesting people who use social media and #hashtags to promote themselves and or their company/brand. And for 2015, I have big plans for www.HashAtIt.com.

Engineering 413

Engineering Pinterest Social Media Radio 413

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. TheSalvationArmySA (@SalvationArmySA) March 6, 2015.

Branding 159

Branding Brand Comparison Viral 159

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Branding 136

Branding Brand How To Storytelling 136

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Branding 120

Branding Brand Retail Consumer 120

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. and in China. 2-Prong Strategy.

Social Media 120

Social Media Hotels Branding Brand 120

Agility PR Solutions

MAY 5, 2020

Over the past five years, brand engagement firm Fuse has been monitoring Generation Z to explore teens’ views on cause marketing and the role it plays in communicating. The post Social activism and teens—and why it’s more important than ever that brands listen appeared first on Agility PR Solutions.

Branding 105

Branding Brand Education Study 105

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. This goes for any business or brand, really! A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

MAY 21, 2015

Want to build better relationships for your brand? As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Practice slow PR. Click here for a blog post that shows what slow PR entails!

Hotels 120

Hotels Tourism Travel Pinterest 120

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Branding Brand Customer Service 120

Agility PR Solutions

DECEMBER 7, 2020

percent annualized growth from 2015 to 2020. The post 5 actions restaurant owners can take now to get their brand equity back appeared first on Agility PR Solutions. New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9

Branding 106

Branding Brand Data Consumer 106

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. Become a Thought Leader in The Digital Space According to a 2015 CEO.com report, 61% of CEOs have no … READ MORE ».

Social Media 150

Social Media Media Employee Consumer 150

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Polaris

DECEMBER 5, 2014

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. billion company that manages several retail brands, including Musician’s Friend and Guitar Center.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

Crisis 182

Crisis Crisis Management Twitter LinkedIn 182

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. People were truly talking with brands (and other people). Brands were listening–and fixing problems online. And, brands have taken notice. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

MAY 15, 2015

. — Lorenzo Gee (@bareknucklepr) May 8, 2015. Cision to overcome the fear of not always being in control of your brand’s voice & that customers can help shape it online. Bryan Andaya (@BryanAndaya) May 11, 2015. Carrie Layne (@carrielayne) May 5, 2015. Naomi Shapiro (@superdumb) May 8, 2015. InnovateNow.

Film 120

Film Content Marketing Trends Social Media 120

Deirdre Breakenridge

MAY 23, 2017

In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one.

Blogging 282

Blogging Case Study Social Media Instagram 282

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Branding 62

Branding Brand SEO Data 62

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

AUGUST 18, 2017

Here, is where I need to pay attention to her brand voice and make sure that everyone involved in the post is mentioned. Rosaria graduated from Agawam High School in 2015 and expects to graduate from Curry College in May 2019. It’s really important to pay attention to the little details, instead of skimming over it.

International 284

International Internal Guidelines Writing 284

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise.

How To 282

How To Storytelling B2C Measurement 282

Agility PR Solutions

JUNE 15, 2021

Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 86

Crisis Branding Brand Software 86

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 106

Leadership Branding Brand How To 106

Melissa Agnes

FEBRUARY 28, 2019

In my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , I explore how the hashtag #JeSuisCharlie was the shareable media that ignited the emotional relatability that the western world felt following the dreadful Charlie Hebdo attack in 2015. Your next steps. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

5W PR

JANUARY 27, 2025

The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. Tools like CisionOne and Meltwater provide detailed analytics about where and how your brand appears in media coverage.

Measurement 78

Measurement Tools Analysis Analytics 78

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. With his viral videos for big brands being viewed over 150 million times, Voltz took the stage at Inbound 2015 to share what he believes to be the four key elements found in almost every viral video.

Viral 120

Viral Video YouTube Examples 120

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Cision

DECEMBER 8, 2017

Live videos have been shown to increase brand favorability by as much as 63 percent. Our safari passengers are reminded that most consumers evaluate a brand based on emotion, rather than information. Larry was named Vice President in 2015 and continues the development of the creative department within MultiVu.

Video 189

Video Creativity Conference Education 189

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120