Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. SHOW NOTES – December 18, 2014.

Trends 104

Trends Social Media Analytics Media 104

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Cision

MARCH 31, 2016

But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. Until mid-2015, each MGM Resorts International property managed its own social media and content. and in China. 2-Prong Strategy.

Social Media 120

Social Media Hotels Branding Brand 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Polaris

JANUARY 9, 2015

There’s a lot of social media advice floating around these days. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter. Who uses this social media platform and how? Social Media Myth #2: Social media is not measurable.

Social Media 100

Social Media Media Pinterest Measurement 100

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals.

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire.

Blogging 282

Blogging Case Study Social Media Instagram 282

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Complainers. prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Brands were listening–and fixing problems online.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

The Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. 500 online newsrooms are meeting these changing media needs.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Social Media 100

Social Media Technology Media Digital PR 100

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Cision

NOVEMBER 10, 2016

It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign. Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image.

Data 292

Data Big Data Strategy How To 292

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. Everyone from scientists to graphic designers to brands gave their two cents on the debate.

Branding 159

Branding Brand Comparison Viral 159

The Proactive Report

SEPTEMBER 4, 2015

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. BBC – 35,000,000. USA Today – 34,000,000.

SEO 100

SEO Google Digital PR Twitter 100

Deirdre Breakenridge

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? With the rise of social media came democratized content and the opportunity for consumers to drive their own news, information, and entertainment.

Branding 150

Branding Brand Consumer Travel 150

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Figure out where they’re active on social media.

Reputation 100

Reputation System Employee Airlines 100

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Branding 136

Branding Brand How To Storytelling 136

5W PR

JANUARY 27, 2025

Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation. This shift reflects the changing nature of media consumption and the need for more accurate ROI tracking.

Measurement 78

Measurement Tools Analysis Analytics 78

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Amanda Grinavich.

Social Media 60

Social Media Media Pinterest LinkedIn 60

The Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Deborah Wahl, the CMO, used Leo Burnett to create a wonderful new look at the brand. Let’s take a look at McDonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. They showed on how people shop for the school year and the role that social media plays in the decision-making process. So where can you turn to gain the insights you need?

Branding 120

Branding Brand Retail Consumer 120

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. GrandmothersKnowBest.

Healthcare 120

Healthcare Pharmaceuticals Branding Brand 120

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. It’s only getting worse. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. In less than 12 months, Snapchat has gone from cute app to media giant. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it.

Branding 120

Branding Brand Case Study Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

DECEMBER 28, 2015

Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Branding Brand Customer Service 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Deirdre Breakenridge

AUGUST 18, 2017

As one of my other tasks, I am to help her create her social media calendar and make sure it is posted twice a day on all her media channels. Here, is where I need to pay attention to her brand voice and make sure that everyone involved in the post is mentioned.

Internal 284

Internal International Guidelines Writing 284

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

JULY 31, 2015

Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Cision

MAY 15, 2015

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition. Cision lack of consistency keeps a social media campaign from being great. Lorenzo Gee (@bareknucklepr) May 8, 2015. Bryan Andaya (@BryanAndaya) May 11, 2015.

Film 120

Film Content Marketing Trends Social Media 120

Cision

MAY 21, 2015

Unfortunately it didn’t shed any light on his/her disposition, something that now, after several negative experiences , weighs very heavily on my decision to invite someone on a media FAM. If there’s an expectation for real-time social media updates, that should be factored in, too. Press Trips & FAMs. Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Brand: Mabel’s Labels.

Branding 100

Branding Brand Pinterest YouTube 100