Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s dive a little more into one SHIFTers personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). Here’s how.

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Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

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Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

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Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 Are you ready for this level of technology?

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Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

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Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

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Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Casey Egan. Account Executive.

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Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Yes, we test all models on ourselves before offering the opportunity to clients. Chel Wolverton.

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Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

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Shift Communications

NOVEMBER 23, 2015

And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Curiosity and passion are our ways into the data, our ways into creating a story, digging around until we discover insight. Data on its own is meaningless. But data that leads to insight?

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Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

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Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

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Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

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Shift Communications

NOVEMBER 23, 2015

And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Curiosity and passion are our ways into the data, our ways into creating a story, digging around until we discover insight. Data on its own is meaningless. But data that leads to insight?

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Shift Communications

JUNE 15, 2015

SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Before we dig in, a bit on our methodology. Berkshire Hathaway. Exxon Mobil.

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Shift Communications

SEPTEMBER 20, 2017

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The example brand and product above, Squatty Potty, is more than 7 years old. Instead, measure what impressions create, awareness and perception, and then assign values to these outcomes using your marketing analytics software.

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Shift Communications

OCTOBER 19, 2015

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The example brand and product above, Squatty Potty, is more than 5 years old. Measure instead what impressions create: awareness and perception, and then assign values to these outcomes using your marketing analytics software. Christopher S.

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