Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 23, 2015

And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Curiosity and passion are our ways into the data, our ways into creating a story, digging around until we discover insight. Data on its own is meaningless. But data that leads to insight?

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

NOVEMBER 23, 2015

And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Curiosity and passion are our ways into the data, our ways into creating a story, digging around until we discover insight. Data on its own is meaningless. But data that leads to insight?

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

JUNE 15, 2015

SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Before we dig in, a bit on our methodology.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. A model is simply a substitute for reality that we can use to better understand the real thing.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. As communications professionals, we know those small businesses without social media are missing a key opportunity. This scenario may be more common than you think. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. In the sense that it’s new, special, and different than how we communicate normally, he’s absolutely right. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

SEPTEMBER 20, 2017

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The example brand and product above, Squatty Potty, is more than 7 years old. Christopher S. cta] The post What is the value of an impression?

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The example brand and product above, Squatty Potty, is more than 5 years old. Christopher S. The post What is the value of an impression?

Analytics 60

Analytics Measurement Software Advertising 60