Remove 2015 Remove Community Remove Creativity
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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. The post Join #PRStudChat on Feb.

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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy.

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The Impact Marketing Approach We’re Using to Change the World

Deirdre Breakenridge

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. What’s Next?

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3 Valuable Lessons From the B2B Marketing Forum

Cision

Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. Encourage Your Community to Share Content. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Image: Yuma Hori ( Creative Commons ). ” pic.twitter.com/ZNdppfkTlx. ” – @avinash #MPB2B https://t.co/c0QczQbpPf

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3 Tips for Pitching Reporters and Influencers

Cision

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Technology continues to shift the way journalists write and influencers interact with their communities.

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How Politics Redefined the Vaccine Debate

Cision

That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015. Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. GrandmothersKnowBest.

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