Remove 2015 Remove Community Remove Creativity
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Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. The post Join #PRStudChat on Feb.

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7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1.

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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. In the graph, Social Media Community Management is at the top of the list with 39.7% Creativity is nice.

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Top Trends, Campaigns and Platforms of SXSW 2015

Journalistics

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations. What did I miss?

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy.

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7 of the most unique and interesting Instagram brand campaigns in 2015 (so far)

Communications Conversations

You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. And, it is a creative execution. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. Instagram is arguable THE platform for brands right now.