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Brand Perception: A PR-Centric Guide to Manage Public Opinion

Prowly

Trust and reputation hinge on this perception, as it directly impacts consumer sentiment and media coverage. This incident highlighted how poor customer treatment and inadequate crisis management can erode trust, damage reputation, and influence consumer sentiment for years. A negative brand perception example in a nutshell. #2

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

” Chipotle’s 2015 E. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage.

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Learning from Famous Corporate Crises: Key Strategies and Essential Lessons

5W PR

In 2015, Chipotle faced a severe E. While sales initially dropped by 30%, the company’s transparent approach helped restore consumer confidence. The company stopped all advertising, issued public warnings, and worked closely with authorities. coli outbreak affecting multiple states.

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Seriality (Context Matters)

Doctor Spin

Seriality and consumer behavior. By reinforcing a we vs. them dynamic, they turn serial consumers into a loyal, engaged public. 2015, June 11). 2015, June 11). PR and marketing professionals use seriality principles to create a sense of tribal belonging around products (e.g., Apple users, Harley-Davidson riders).

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How to Use Passive Link Building to Generate Hundreds of Links

Buzzstream

Its part of an older set of Moz content published back in 2015 but its consistently kept up to date and has accrued over 4.5K But I wanted to highlight this example because its not just a tool; its also a definitional guide post. So, it ranks for more keywords, giving it the chance to get on more researchers radars for potential citations.

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Why ‘authenticity’ is such a tough buzzword to replace 

PR Daily

If you’re tempted to claim this word yourself, remember that audiences today (especially cynical younger consumers and employees) have sensitive BS-meters. Have we beaten it to death? They can tell when “authentic” is being used as cosmetic cover.

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Introduction To Diversity In Toy Marketing

5W PR

Traditional gender-based marketing approaches and limited cultural representation no longer meet consumer expectations. For example, Target removed gender-based signage from toy departments in 2015, while California passed legislation in 2021 requiring large retailers to maintain gender-neutral toy sections.