PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media.

Social Media 120

Social Media Conference Media Corporate 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Ripley wrote her insight in 2015. 8 (August 2015): 15. Crisis communication is an important aspect of most PR roles. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. If you are a social media user, what you learn as a consumer can directly apply to client work. PRprochat — Milvian (@MilvianPrieto) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Content Marketing Marketing Measurement 90

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. and consumers want to be free to move from place to place over space and time. Execs are demanding this. Survios is sooo on this.

Wireless 150

Wireless Analytics Advertising Advertising 150

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. In 2015, the principles were updated to version 2.0. “At True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account?

Wireless 120

Wireless Creativity Industry Agency 120

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Seriality and consumer behavior. 2015, June 11). 2015, June 11). Seriality and organisational behavior.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald. And with positive perception came increased sales.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Earlier in 2015, Hyundai asked: Can a car deliver a message to space? And, if so, what is the understanding of honesty (or deception) between advertisers and their consumers? percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. The CMO Survey hasn’t reported growth of less than 5% since late 2015. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of company revenues. 3) The CMO Priorities.

Survey 99

Survey Marketing Exercises Study 99

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Mobile is the primary way that we consume and interact with some types of digital content. Social Media Today (@socialmedia2day) April 10, 2015.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. 2) Restore Relevance: Even consumers whose needs haven’t changed can grow tired of a brand over time. Maybe a younger, hipper feeling brand would help them reconsider.

Twitter 102

Twitter Consumer Newspapers Social Media 102

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Doing these things are “time consuming” if you want to think that way. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy.

Education 150

Education Course Training Social Media 150

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Shift Communications

DECEMBER 23, 2015

Corporate jargon and unexciting news? In 2015, the average press release was only shared 18 times across nine social media platforms. Americans are consumed by their phones (I, for one, am guilty as charged). When you think about a press release, what comes to mind? that your press release strategy needs a revamp?

Mobile 60

Mobile Social Media Analysis Strategy 60

Sword and the Script

JULY 19, 2016

While content marketing “is a time-consuming tactic that requires a commitment” a majority (66%) “consider their content marketing successful” when compared with the competition. Corporate marketers and communicators are barraged with extraneous tasks and are often hard pressed for time to simply think.

Survey 60

Survey Content Marketing Marketing B2B 60

Beyond PR

AUGUST 30, 2016

Connect with one of the most socially conscious generations by showcasing your winning Corporate Social Responsibility (CSR) program, diversity training, or workplace life. Consumer Technology. Help a college student determine his or her career path based on the best earning potential and/or growth for that role or industry.

Radio 68

Radio Media Newspapers Technology 68

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

MARCH 14, 2023

In addition, 43% said they had raised their voices to show displeasure about their most serious problem with a product or service, up from 35% in 2015. Of those, 74% said they had experienced a problem with a product or service during that time.

Survey 78

Survey Leadership Social Media Study 78

PR Conversations

JULY 24, 2014

Jiamin Ren’s post for PR Conversations is based on her submitted capstone paper for the New York University master’s degree program in Public Relations and Corporate Communications. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2] 2] Shen Fu’en ??? “Zhongyong ??”,

Marketing 87

Marketing Video Communications Reputation 87

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. .” But traditional education is slow and time-consuming. The window of earned-owned supremacy was never going to stay open forever.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

We got to experience the hippie web (2005-2015) revolving around earned and owned media. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. .” But traditional education is slow and time-consuming. The window of earned-owned supremacy was never going to stay open forever.

Industry 52

Industry Web Wikipedia Education 52

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming.

Software 130

Software Tools Publicity System 130

MaccaPR

MARCH 18, 2015

This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015. We know consumers don’t want to be bombarded with “Buy this!” 3M''s useful content solved household problems by helping consumers connect to the brand in a way that they previously hadn’t.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. November 3, 2015. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” In the corporate world, decisions are made based on what is good for the business.

Corporate 48

Corporate Storytelling Case Study Measurement 48

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? That’s where ‘Stories’ come in. Source: Adweek.

Branding 48

Branding Brand Marketing Mobile 48

Mindful Marketing

NOVEMBER 6, 2021

The recent decision of the planet’s most widely used social media platform to rename itself Meta surprised many; yet, it’s a move we’ve witnessed before, one of the most notable happening in 2015 when Google grew into Alphabet.

Facebook 74

Facebook Google Privacy Social Media 74

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. These devices have provided the means for consumers to connect to the internet wherever and whenever. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. The average company takes its earned media and puts it in the back corner of the corporate website under the news page, buried so far below the fold that only search engine robots see it.

Pitching 60

Pitching eBook Advertising Advertising 60