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The Rise and Fall of the Pumpkin Spice Latte

Cision

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Incite social sharing internally by asking your team and organization to get involved. There are pumpkin spice cookies, cakes, candles and yes, lattes. Social volume requires multiple voices and not just your brand’s.

Analysis 318
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New Year’s Honours 2015

Stuart Bruce

She’s also a brilliant example of how in the UK you can forge a successful international public relations career without resorting to living and working in London. Robert deserves an honour because of his selfless, unflagging work and campaigning to get a fair deal for interns in public relations.

Ethics 95
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

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My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

My CIPR CPD targets for 2015. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University. Eva Maclaine, chair of CIPR International. Local FE evening class courses? ?

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Pivoting East: How China’s Economy Influences Global Business Strategy

Stern + Associates

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market.

Strategy 118