Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. The answer is simple! Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. As of 2014, public relations professionals filled roughly 240,000 jobs.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167

Facebook Real Estate Analytics Report 167

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. Before 2015, influencers were treated more like journalists. It used to be that an account executive only needed to build relationships with media outlets. Influencers want to work with you.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . 2015: 6 Pragmatic Content Marketing Predictions for 2015. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 211

Writing Communications Marketing B2B 211

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 96

Meeting Handbook Newspapers Government 96

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

NewsWhip

SEPTEMBER 5, 2019

The two have increased in engagements and earned media since 2015, but tend to get drowned out in the noise of the surrounding holidays. Katherine is a Content Strategist working at the confluence of journalism + marketing. Engagements to Halloween content in 2018. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I He returned to the TED stage in 2019 with a gripping presentation on anxiety and depression.

How To 62

How To Film Interviews Employee 62

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Scripps School of Journalism at Ohio University. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

PR Conversations

APRIL 10, 2018

Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement. Grigore and Alin Stancu). Social media contacts: Twitter @ana_adi | LinkedIn [link].

Training 80

Training Technology Measurement Engineering 80

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. ” What’s happening in public relations is happening right now in independent journalism. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. and is a member of the Kappa Tau Alpha Journalism Honor Society.

Sports 0

Sports International Internal Leadership 0

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. I’ve started a very specific gratitude journal. 9: Us by David Nicholls (2015) £3.99. Sign Up Now. #1: I had a fuzz in my head. I couldn’t focus properly.

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotables from Betsy Reed: “One of the things we’ve learned in the past few years is that while it’s necessary for journalism to serve as a fact-checking function of those in power…it’s not sufficient.

Conference 36

Conference Journalism Web Comparison 36

Mindful Marketing

JUNE 15, 2015

MMG will celebrate its 20th anniversary in the Fall of 2015. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” I think storytelling is most appealing and effective when you figure out the human/emotional element in the story. So that’s how we approach storytelling in our work as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

OCTOBER 12, 2016

What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. You can also catch her sharing the latest news in journalism and blogging on @BeyondBylines. Follow her on Twitter at @annamjasinski or on Snapchat.

Tools 40

Tools Video Instagram Viral 40

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. She is passionate about storytelling and connecting with audiences. She holds a Bachelor’s degree in News-Editorial Journalism from the University of Illinois. Visit our archives for previous Social Media Week coverage.].

Social Media 40

Social Media Media Infographics Storytelling 40

Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. The gripping plot centers on the post-World War II combatting forces of journalism and political extremism.

Journalism 52

Journalism Film Ethics Television 52

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52