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Be Human: 4 Lessons From xPotomac 2015

Cision

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Surviving a content tsunami.

Crisis 120
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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

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More Journalists Find Social Media Helpful, Useful to Assignments

Cision

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Want to learn all of the key findings on social journalism? Get Cision’s “ 2015 Global Social Journalism Study ” today!

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What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Wikimedia Commons.

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. After taking hits for being “journo unfriendly, Uber goes on the offensive starting a scholarship fund to help high school seniors pursue their collegiate studies in journalism. Jeff Jarvis is not amused.

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The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?