Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Vital information at #xPotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!! What gives? 10hr flight.

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

OCTOBER 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing , and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play. Strategy Technology Industry Talent Inbound Marketing'

Trends 84

Trends Marketing Technology Strategy 84

The Proactive Report

MARCH 13, 2015

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. Date: Thursday March 19 th 2015 (10 am PDT. Register now.

Social Media 100

Social Media Technology Media Digital PR 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Case in point? PR tech mentions.

SEO 165

SEO Content Marketing Marketing Software 165

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Are you more interested in e-commerce and technology? Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

PR 20/20

AUGUST 18, 2014

Following is an excerpt from Chapter 6 of The Marketing Performance Blueprint , and a preview of my proposed SXSW Interactive 2015 session (voting open until Sept. Strategy Technology'

Marketing 94

Marketing Technology Strategy 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. billion over the next five years. .”

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The savvy tech marketer adjusts tactics accordingly.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. What Facebook Dislikes Could Mean for Data-Driven Marketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Onward with the top 13 most popular posts: 13. PR Tech Sum]. [PR

Blogging 173

Blogging B2B Software SEO 173

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? From PR to Marketing: Why You Should Expand Your Skill Set.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

OCTOBER 30, 2015

While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. Christopher S.

YouTube 60

YouTube Advertising Advertising Mobile 60

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JANUARY 27, 2025

The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. These platforms often integrate with other marketing and communication tools to provide a complete picture of campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction. In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. Speed, quality, or cost – pick two.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. It does seem many of the market’s unicorn candidates are waiting longer to go IPO, buoyed by their valuation status. Massachusetts has the second highest average technology salary nation-wide. (2).

Technology 60

Technology Local Transportation Leadership 60

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The savvy tech marketer adjusts tactics accordingly.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. For those of you working in digital marketing or related fields, this should come as no surprise to you. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies.

Technology 14

Technology Company Software Marketing 14

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR.

Twitter 60

Twitter Social Media Mobile Media 60

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! And the simple fact is, our move into the Austin market is a smart business decision. To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. Cute, but full of tortured analogies. Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60