Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. But, we also saw a number of key moves that I think will impact 2017. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Happy to see another Warrior (Go Winona State) thriving!

Marketing 60

Marketing Agency Social Media Leadership 60

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

International 136

International Internal Communications Employee 136

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. In 2017 PRWeek reported the 2017 median as $91k.

Survey 113

Survey Agency Report Corporate 113

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. But in a high-stakes situation where a strong apology is required, most leaders need help with the art of expressing remorse. ) A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2016. Contrition?

Media Training 170

Media Training Interviews Training Video 170

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Miami International Airport.

Airlines 87

Airlines Web SEO Internal 87

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 120

Infographics Comparison Retail Study 120

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. If the name is familiar, it’s because he was the Chair and CEO of Cision until 2017. He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.”

Software 162

Software Marketing Leadership B2B 162

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. billion by the end of 2017, according to an email statistics report generated by The Radicati Group.

Branding 208

Branding Brand Consumer Transportation 208

Cision

MARCH 20, 2017

We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.

Technology 227

Technology Data Big Data Measurement 227

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically).

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300.

Survey 102

Survey Marketing B2B Content Marketing 102

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added). Source: VMA Group Report: Inside Insight (2017). Source: VMA Group Report: Inside Insight (2017).

Training 65

Training Ethics Data Analysis 65

Contently - Strategy

OCTOBER 4, 2018

According to 2017 statistics from Pew Research Institute , most LinkedIn users are between 30 and 49 years old, and most are college graduates living in urban areas. Still, dismissing the platform outright is a misguided mindset, according to AdWeek’s Dan Tynan , who declared it “the Facebook of B2B marketing” in 2017.

Branding 111

Branding Brand LinkedIn Instagram 111

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. The firm says it surveyed 1,055 bloggers and published the report late in 2016. Corporate blogging is a long game and you will make mistakes in the process.

B2B 60

B2B Blogging Data Survey 60

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Beyond PR

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels.

Comparison 40

Comparison Financial Study Retail 40

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Given these odds, college students want to read about how they can improve their chances of finding a job after school. Student Loans. face student debt.

Radio 68

Radio Media Newspapers Technology 68

PRSay

SEPTEMBER 29, 2016

She is principal of Longcrier Communications, an integrated communications consulting business she started in 2015, after more than 30 years in all aspects of corporate and government communications. Sandra is the 2016 Ethics Chair for the OKC Chapter of PRSA and the PRSSA co-liaison at the University of Oklahoma for this semester and 2017.

Ethics 60

Ethics Government Agency Creativity 60

Sword and the Script

JANUARY 28, 2020

Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019. By all public accounts I reviewed, the Notified was a bootstrapped company.

Software 112

Software Tools Publicity System 112

Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use.

Training 40

Training Banking Twitter Education 40

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. With the year dwindling down, it’s time to start looking ahead to 2017. With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017.

Real Estate 120

Real Estate Technology Data Agency 120

Communications Conversations

NOVEMBER 2, 2017

Thomas (@UofStThomasMN) September 25, 2017. “ We started using it at the 2016 press conference at Target Field –and, it really took off. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). link] pic.twitter.com/sblWWgWw84. Yep–that is an interesting story!

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

NOVEMBER 5, 2016

Getting 2017 in gear. citizen and read this before November 8, 2016, and haven’t yet voted: PLEASE VOTE. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Rinse and repeat.

Exercises 40

Exercises Banking Training LinkedIn 40

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Believe me.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The years ending 2017 and 2018 were the best law firms had experienced in a long time.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

MAY 1, 2018

There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations. And more is cropping up seemingly every day.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

AUGUST 13, 2019

WooPitch (@WooPitch) March 30, 2017. 6a) June 6, 2016: DOJ Rules on PR Newswire. 7) March 27, 2017 : Bulletin Intelligence. based provider of briefings for corporate and government executives, for $71.8 8) June 13, 2017: L’Argus de la Presse. 9) June 19, 2017: Capital Acquisition Corporation III.

Technology 12

Technology Company Software Marketing 12