Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Konnect Agency

MARCH 13, 2024

THE PROJECT: In 2016, Konnect played a significant role in the re-launch of the beloved children’s TV program, Teletubbies.

Case Study 52

Case Study Study Agency Branding 52

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. These were almost (and I hate to use this word, but…) “seismic” moves that have the ability to change entire teams for agencies and departments on the client side. After a year-and-a-half stint at Deluxe, Heather went to the agency side for a leadership role with Nina Hale.

Marketing 60

Marketing Agency Leadership Social Media 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Agency 84

Agency Enterprise Technology Analytics 84

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. What does the future hold for public relations professionals?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE.

Real Estate 100

Real Estate Brand Branding Survey 100

Ronn Torossian

AUGUST 25, 2021

Back in 2016, Facebook added a secret […]. Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature.

Facebook 195

Facebook Video Blogging Company 195

Mindful Marketing

FEBRUARY 17, 2016

The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. Other topics included: Are PR teams afraid of measurement?

Measurement 50

Measurement Analytics Software Resources 50

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%.

Creativity 174

Creativity Small Business Storytelling Travel 174

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. 63% said external advertising media and digital agencies. Hey, Google! Talk to Us

Study 78

Study Marketing Brand Branding 78

Shift Communications

DECEMBER 15, 2016

The story generated millions of positive news impressions for the brand and this truly special employee.”. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Taylor Smith, Account Manager. Client: Blink. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

JULY 10, 2017

The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much. It was a good opportunity for agency and client learnings, however. Honors awarded by media outlets.

Pitching 170

Pitching Media Product Launch Agency 170

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Brands will need to become more human. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute.

Case Study 92

Case Study Study Brand Branding 92

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate. measurepr.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. A2 Know your KPIs and adjust content to reach them. LISTEN #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR grows more in demand. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. PR agencies must always anticipate change, evolution and the need to keep the dialog open and healthy. Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

Mindful Marketing

JANUARY 14, 2016

Chobani ‘s CMO was recently quoted as saying that PR is becoming “increasingly vital” in an article by AdAge titled “ How Public Relations is Earning Its Place in 2016.” Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

Communications Conversations

JULY 6, 2016

Yes, it is 2016. Brands may finally be getting it when it comes to marketing on holidays. At least the bigger brands. For years, we’ve been talking about how lazy (and in some cases, in appropriate) it is for brands to take advantage of holidays to market their wares. Yes, I am tired of writing about this topic.

Brand 79

Brand Branding Facebook Writing 79

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 8. What’s the best way to build your professional brand? On Wednesday, February 22nd, at 8:30 p.m. What can a young professional do to stand out?

Twitter 281

Twitter System Community Healthcare 281

Beyond PR

AUGUST 31, 2016

While content strategy has always been important, more brands are waking up to how important it is. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement. Optimize the ROI of Your Content Agency Investment.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 177

Case Study Healthcare Film Branding 177

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

The Resolution Blog

APRIL 10, 2016

In-house teams, agencies. — Brigid Gorham (@BrigidGorham) April 5, 2016. From April the 19th 2016 we’re launching a new set of pricing plans for new customers. Like the ability to create a branded URLs to share your reports online. We now very lucky to have over 600 loyal customers worldwide.

Course 120

Course Local Tools Agency 120

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand.

Software 165

Software Marketing Leadership B2B 165

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Mark My Words

DECEMBER 3, 2020

Brand expert Mark Borkowski says Kate — who has dated actor Johnny Depp, 57, Libertines front man Pete Doherty, 41, and was married to Jamie Hince, 51, until 2016 — has an enduring appeal that younger models can’t match. “There isn’t the environment for them to build their brand like she has. . He says: “She is an icon.

Banking 60

Banking Fashion Interviews Instagram 60

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98