Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Software Interviews 50

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut.

B2B 159

B2B Creativity Agency Meeting 159

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. It subsequently led to the collapse of the agency (Kwan Yuk, 2017).

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy B2C SEO Social Media 149

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. Thank you so much for helping us make this happen. We love it. Happy new year everyone.

eBook 120

eBook Measurement Community Technology 120

Stephen Waddington

NOVEMBER 21, 2018

To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. This might partially explain why 19% claim not to use their PR and communications agencies for any areas of digital and social. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. This is nonsense. It’s PR not ER.

Industry 153

Industry Publicity Agency Community 153

ZudePR

FEBRUARY 22, 2016

E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. But don’t dabble.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 211

Writing Communications Marketing B2B 211

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.”

Company 120

Company Newspapers Transportation Measurement 120

Cision

DECEMBER 8, 2015

Q: How do you position your agency to make it competitive? But I’ve never strayed from my mantra that you can measure the types of things that we do and I work really, really hard to prove it. Q: What will be the biggest change we see in 2016? I decided on the former and here we are. A: I have a big mouth? It said, “ Yes.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Waxing UnLyrical

JUNE 24, 2016

CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. If I’m being honest (shades of Simon Cowell), it was a little bizarre.

Measurement 45

Measurement Analysis Banking Internal 45

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

Solo PR Pro

FEBRUARY 11, 2016

Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How does #PR / #SocialMedia differentiate from other disciplines in 2016? How can solo #PR / #SocialMedia #marketing pros position themselves to work alongside big agencies for large clients?

Leadership 40

Leadership Measurement Groups Twitter 40

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. Optimize the ROI of Your Content Agency Investment. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

APRIL 9, 2019

2016: $92,125. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. PR Salary: What’s a PR Pro Worth in 2016? If you enjoyed this post, you might also like: PR Measurement: A Pulse Check on How Communicators Show Value.

Publicity 108

Publicity Survey Comparison Report 108

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% in the next 12 months. B2B product companies spend 8.7% Talk to Us

Study 138

Study Survey Infographics B2B 138

Shift Communications

AUGUST 7, 2017

With that in mind, let’s look at year-over-year growth, per quarter: Above, we see some indications that the worst might be over; Twitter’s year-over-year growth this year has been better than the same time periods in 2016. The litmus test will be Q3 growth; Twitter needs to show strong growth year-over-year then. Ad Revenue. Christopher S.

Twitter 92

Twitter Social Media Media Conference 92

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Marketing Measurement Statistics. Can your agency bring big ideas and execute? Those categories are: Content marketing statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 91

Software Pitching Measurement Enterprise 91

ISEBOX

JANUARY 26, 2017

In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. And you know things are serious when the FDA speaks, like they did via Final Guidance for Industry released December 28, 2016: Postmarket Management of Cybersecurity in Medical Devices.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. increase in Q3 growth from Q3 of 2016. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Audience Growth.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). The media PR salary: $100,000.

Survey 183

Survey Marketing B2B Study 183

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. Looking for an agency that knows how to align with sales? These commercials have created pre- and post-game opporutnities.

B2B 75

B2B Marketing Advertising Advertising 75