Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer.

Technology 83

Technology Facebook Measurement Policies 83

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. A1 Prior to working in #pr measurement I was in PR itself – agency and in house #measurePR #amecmm. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Measurement 84

Measurement Analysis Tools Agency 84

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Derek Lyons.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

MAY 22, 2017

83% of managers in 2016 can’t find/hire any. Those PR professionals, in-house teams, and agencies which build data science capabilities quickly will have a decided advantage over those who do not, but talent will be the greatest challenge. Vice President, Marketing Technology. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

DECEMBER 2, 2016

Another coverage highlight this year came on behalf of Corcentric, when we placed a byline in CIO Review Magazine by Hugo Borda, their SVP of Technology and Engineering: The Rise of.NET and Challenges to Consider. After just a 20-minute conversation with Hugo, our team was able to compose the article on this subject matter that was new to us.

Media 60

Media Mobile Employee Trends 60

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Here are the 7 lessons: 1. Here’s a personal example.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the rise of social media, digital technology, and more, PR professionals have to stretch.

Real Estate 120

Real Estate Technology Data Social Media 120

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The agency is headquartered in Fayetteville, Arkansas, with offices in Chicago and New York City.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 182

Software Marketing Leadership B2B 182

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! Happy holidays! Alan Marcus. Senior Vice President.

Consumer 60

Consumer Media Analytics Travel 60

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy B2C SEO Social Media 149

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 90

Survey Corporate Comparison Financial 90

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now. 6 Ways to Get More from your PR Agency. CC BY 2.0 ).

Survey 60

Survey Tourism Airlines Financial 60

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Vice President, Marketing Technology. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. ” #OnBrandPodcast. — PR Newswire (@PRNewswire) March 11, 2017.

Communications 209

Communications Policies Storytelling Groups 209

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages.

eBook 120

eBook Measurement Community Technology 120

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 128

Automotive Mobile Technology Hotels 128

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 144

Blogging Software B2B Survey 144

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Vice President, Marketing Technology. How is Facebook faring as the current king of the hill? User Growth. Facebook now sports 1.86 Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. That’s growth of seven percent since 2016 when it reached £12.9

Publicity 120

Publicity Analysis Measurement Tools 120

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. Also, I thank the great panel that assisted with my influencer marketing session: Lina Roque , CA Technologies (congrats for winning a Social Guru award!), Seven sessions.

Tools 120

Tools Banking Social Media Technology 120

PRSay

AUGUST 31, 2016

EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. Best practices for Ethics Curriculum in Public Relations – Sept. If you see an ethical issue, carve out time in your team meetings to discuss it and get people’s thoughts.

Ethics 113

Ethics Policies Healthcare Journalism 113

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% About one-quarter or 23% of social media activity is handled by outside agencies. in the next 12 months.

Study 138

Study Survey Infographics B2B 138

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games.

Sports 60

Sports Pitching Print Local 60

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Edelman will be the first agency to cross-reference earned audiences with Cision’s 925+ million influencer profiles for targeted ongoing engagement.

Analytics 82

Analytics Report Technology Pitching 82