Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. SwishyChug (@SwishyChug) February 18, 2016.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

The Proactive Report

OCTOBER 7, 2016

In 2016 74% of Americans have ever access news on a mobile device. Your brand newsroom should be fully responsive, pass the Google mobile-friendly test and load fast. .’ The fastest growing change is the preference for getting news on a mobile device. This is up from 54% in 2013. What this means for PR.

Mobile 133

Mobile Media Engineering Google 133

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”.

Wireless 150

Wireless Analytics Advertising Advertising 150

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

Brand 136

Brand Branding How To Storytelling 136

Cision

FEBRUARY 8, 2016

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. Ciro Procuna (@cprocuna) February 8, 2016. Top #SB50 Influencers.

Infographics 120

Infographics Brand Branding Sports 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Cision

FEBRUARY 12, 2016

This is as important for brands as it is for presidential candidates. The lesson for brands is in positioning your unique selling proposition in all of your outbound communication. See how social media reacts to the 2016 presidential candidacy. Follow us as we track trending topics in real time! Image via Pixabay: 1.

Brand 120

Brand Branding Analysis Social Media 120

Cision

MARCH 22, 2016

For our newest findings, check out the State of the Media 2016 Report! But has your brand? Stay ahead of the competition by understanding the necessity of evolving with one of 2016’s most important media trend s. Brands who’ve received penalties in the past are about to get more. Since 2011, the percentage of U.S.

Mobile 120

Mobile Brand Branding Report 120

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

Infographics 120

Infographics Social Media Media Journalism 120

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The Associated Press forming a “Branded Content” department.

Infographics 120

Infographics Media Journalism Survey 120

Cision

OCTOBER 7, 2016

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

Analysis 318

Analysis Viral Trends Software 318

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. You just haven ’ t thought of yourself in the same way as a brand. And there are a couple spots still available if you ’ re ready to write a great business book in 2016.

Writing 120

Writing Leadership Creativity Groups 120

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Emerging technology continues to change the way readers consume the news and how media outlets report it. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

Cision

SEPTEMBER 5, 2017

People are not interested in hearing how great your brand is. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. As a result, the campaign increased brand awareness and sales during the season.

Strategy 244

Strategy How To Media Measurement 244

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

Brand 120

Brand Branding Viral Trends 120

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Cision

JANUARY 7, 2016

Be honest if you’re really not up to managing your own social media, rather than lying to yourself and then having your brand suffer. Even if you hire someone part time for a few hours each week to update your accounts, it’ll do a world of good for building your brand’s community online. I Resolve to Actually Listen on Social Media.

Social Media 120

Social Media Marketing Media Creativity 120

Flack's Revenge

FEBRUARY 2, 2017

This apparently happened in the 2016 presidential elections. The question kind of reminds me about the concerns and debate over branded content. The post Are PR and Branded Content Fake News? Still others say it is about how we get news today, which is increasingly on social networks. What do you think? appeared first on.

Brand 120

Brand Branding Newspapers YouTube 120

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Brand 120

Brand Branding Nonprofit Storytelling 120

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Methodology. Build communities everywhere.

Reddit 120

Reddit Brand Branding How To 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple’s entry made wearables a category to be reckoned with for 2016 and beyond.

Transportation 227

Transportation Technology Google Software 227

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 293

Writing How To Infographics Pinterest 293

Cision

FEBRUARY 11, 2016

Brands should be doing the same, translating commenters into leads, advocates or consumers. This is no different than how a brand should respond to people engaging with them. If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. That’s 75,000 times a day, or 3,125 an hour.

Data 120

Data Social Media Consumer Branding 120

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

Agility PR Solutions

DECEMBER 10, 2019

New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over the 2016 report.

Brand 88

Brand Branding Report Marketing 88

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116