Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Branding 253

Branding Brand Government Ethics 253

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. You just haven ’ t thought of yourself in the same way as a brand. And there are a couple spots still available if you ’ re ready to write a great business book in 2016.

Writing 120

Writing Leadership Creativity Groups 120

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground.

Infographics 120

Infographics Social Media Media Journalism 120

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. FortaliceLLC #PRSAICON. —

Conference 120

Conference International Internal Data 120

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The Associated Press forming a “Branded Content” department.

Infographics 120

Infographics Media Journalism Survey 120

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency.

Branding 208

Branding Brand Consumer Transportation 208

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Emerging technology continues to change the way readers consume the news and how media outlets report it. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. You may see 10 to 20 percent of things that your friends post on Facebook, and 1-3 percent of organic brand content on Facebook. People prefer email to social communication (for brands).

Communications 120

Communications Mobile Facebook Study 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

Cision

OCTOBER 7, 2016

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

Analysis 318

Analysis Viral Trends Software 318

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. SwishyChug (@SwishyChug) February 18, 2016.

Branding 159

Branding Brand Comparison Viral 159

Cision

FEBRUARY 8, 2016

Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories. Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game. Ciro Procuna (@cprocuna) February 8, 2016. Top #SB50 Influencers.

Infographics 120

Infographics Branding Brand Sports 120

Cision

SEPTEMBER 5, 2017

People are not interested in hearing how great your brand is. In 2016, Hallmark , a leading greeting card, and gift manufacturer collaborated with Instagram influencers to promote their holiday-2016 collection of keepsake ornaments. As a result, the campaign increased brand awareness and sales during the season.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Branding Brand How To 168

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

That’s because the publications and brands that used to be followed by geeks and technical experts are now mainstream. Here, then is my list of five top tech stories of 2016 – defined as those that had the greatest PR impact. Apple’s entry made wearables a category to be reckoned with for 2016 and beyond.

Transportation 227

Transportation Technology Google Software 227

Cision

APRIL 26, 2016

So when a tragedy happens, is it okay for brands to respond? With more people discussing current events on social media, brands often take to their Twitter, Facebook, Snapchat and other social accounts to participate in the conversation when big news breaks. I also saw some brands use the death of Prince as a way to garner publicity.

Branding 120

Branding Brand Social Media Sports 120

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Cision

MARCH 22, 2016

For our newest findings, check out the State of the Media 2016 Report! But has your brand? Stay ahead of the competition by understanding the necessity of evolving with one of 2016’s most important media trend s. Brands who’ve received penalties in the past are about to get more. Since 2011, the percentage of U.S.

Mobile 120

Mobile Branding Brand Report 120

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. What we do see is a concentration of content and brand activity on the major social media platforms.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Gillette, a P&G brand, even sued them in 2015, citing patent infringements.

Branding 136

Branding Brand How To Storytelling 136

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Branding 148

Branding Brand Sports Crisis 148

The Resolution Blog

DECEMBER 16, 2015

The shift to digital requires research specialists and data scientists to analyse and interpret the vast quantities of information required for effective communication and campaign planning; creative strategists to come up with channel agnostic idea; editorial and design specialists to produce creative content; community managers to engage with brand (..)

Case Study 120

Case Study Agency Creativity Study 120

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Some of the largest brands in the world leverage the Onclusive platform to attribute and optimize their communications, including Airbnb , 23andMe , Business Wire , and Experian. Some background on Jumpshot and browser plug-in data sources.

Media 273

Media Privacy Data Analytics 273

Deirdre Breakenridge

FEBRUARY 15, 2017

8. What’s the best way to build your professional brand? Senators, leading consumer brands and national non-profit organizations ranging from tech to healthcare to the fine arts. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms.

Twitter 281

Twitter System Community Healthcare 281

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

APRIL 22, 2016

We analyzed media conversations about the festival using Cision PR Edition and Visible Intelligence to see what piqued interest and what entertainment brands could learn from the coverage. What piece of your brand’s conversation are you missing out on? Only about six of those 20 are related to music. Image via Pixabay: 1.

Fashion 120

Fashion Data Twitter Software 120

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

Cision

SEPTEMBER 12, 2016

Nearly every social network enables hashtags and some brands are even trademarking hashtags. Ultimately, hashtagging is a gray area. There is so much perceived utility around hashtags that perhaps we aren’t as critical about when, how and if we use them. But how do you gauge the benefit or lack thereof of hashtagging?

How To 120

How To LinkedIn Instagram Twitter 120

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 293

Writing How To Infographics Pinterest 293

Cision

APRIL 25, 2017

Carvin is the point person in a partnership that began in December 2016 between the AP and Facebook that illustrates some of the efforts the AP is undertaking to scrub misinformation from readers’ views. And yes, that includes parody content from brands. Fake news is not strictly new,” Carvin said.

Facebook 303

Facebook Newspapers Local Crisis 303

Flack's Revenge

FEBRUARY 2, 2017

This apparently happened in the 2016 presidential elections. The question kind of reminds me about the concerns and debate over branded content. The post Are PR and Branded Content Fake News? Still others say it is about how we get news today, which is increasingly on social networks. What do you think? appeared first on.

Branding 120

Branding Brand Newspapers YouTube 120

The Proactive Report

JANUARY 2, 2017

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. One of the core activities of PR is to get coverage for our brands or clients in the media. A Gallup poll in September 2016 showed that trust in the media has sunk to a new low.

Government 214

Government Digital PR Report LinkedIn 214