Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016. 1 sitcom.

Social Media 0

Social Media Marketing Media Customer Service 0

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Consequently, the career website named Airbnb the best tech company to work for in 2016. How can you stand out?

How To 120

How To Media Employee Policies 120

PR Job Coach

JANUARY 15, 2016

And what does 2016 hold for the field and for public relations pros ? The demand for public relations professionals has never been better and 2016 will likely accelerate the need for folks who are, “Faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound.” Always has.

Storytelling 100

Storytelling Community Advertising Advertising 100

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Taylor Smith, Account Manager. Client: Blink. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. So, while we heartily endorse scrapping the overused, incorrect, or just bad words of 2016, why not investigate them a bit before trashing? Clients with just causes.

Pitching 120

Pitching Consumer B2B Survey 120

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Your employees and customers are more likely to be receptive to a program that’s an extension of your brand beliefs.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But 2016 turned out differently. This year, despite a 38% increase in PR Lions award entries, just two “pure-play” PR agencies took home metal, making 2016 the most lackluster performance for PR shops since the category was created four years ago. But at the end of the day, PR is far more than a support for marketing.

Agency 120

Agency Creativity Advertising Advertising 120

Beyond PR

JUNE 7, 2018

This June, communities across the U.S. As we commemorate the great progress LGBTQ people have accomplished in recent years, it is important to continue a productive dialogue in the workplace, in our communities and at the dinner table about LGBTQ equality and inclusion all year long. The Ongoing Fight For Equality.

Employee 40

Employee Community Resources Education 40

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. I adored FMSC for the way it brought people of all stripes together to make a tangible difference.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Great leaders make clear and transparent communication a top priority.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. In the run up to Rio 2016 it faced challenges with funding for the Games, the expulsion of the Russian team, and the death of an Iranian cyclist. FuturePRoof has become part of the lexicon of modern public relations.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

APRIL 9, 2019

2016: $92,125. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. The retention tools employees cited as most important were similar to those reported last year: 75% say career development and training are important benefits; and. 2018: $95,000.

Publicity 108

Publicity Survey Comparison Report 108

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products.

Industry 130

Industry Travel Education Employee 130

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Your staff?

Reputation 78

Reputation Government Film Viral 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 109

Media SEO Analytics Analysis 109

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Branding Brand 92

Presspage

AUGUST 10, 2018

A particularly effective way of communicating to the public is by tying this form of content to items in the news cycle. Shepherd Center , an Atlanta based hospital, effectively uses storytelling to connect with audiences and communicate the treatments of patients rehabilitating from spinal cord and brain trauma.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Melissa Agnes

APRIL 26, 2016

— Megan McArdle (@asymmetricinfo) April 19, 2016. Whole Foods has been the target of several attacks lately, and it’s understandable that they’re fed up and want to say “enough is enough” It’s also important for them to protect their stakeholders, including their employees, and their reputation.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Reputation Us

MARCH 27, 2023

Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees. Companies that don’t adapt may find themselves at odds with their customers, employees, investors, regulators — and their good reputations. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Communications Conversations

MARCH 29, 2019

Jordan has a true passion for communication and sports! From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

Stephen Waddington

JANUARY 15, 2020

Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media International Internal 78

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 49

Case Study Study Community Nonprofit 49

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Refining Your Communications Strategy.

Reputation 60

Reputation Communications Financial Internal 60

NewsWhip

MAY 12, 2023

Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships.

Branding 78

Branding Brand Instagram Airlines 78

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. The Foundation also supports numerous D&I programs to attract minority students to communication industry. PRSA promotes diversity and inclusion across its chapters, districts, sections and the profession.

Resources 60

Resources Education Ethics Corporate 60

Solo PR Pro

AUGUST 31, 2021

Despite her extensive experience working both in-house and at an agency doing PR and marketing, Meredith admits there were some challenges in making the shift from full-time employee to owner and operator of an agency. The Solo PR Pro group has just been a tremendous help,” she says. Meredith’s advice for other solopreneurs.

Meeting 98

Meeting Real Estate Energy Small Business 98

MaccaPR

JUNE 8, 2017

But Edina was also a community of excellence and challenge. When Prince died in April 2016, I was impressed by how you gathered his friends to honor him. Prince died on a Thursday in 2016, and that Sunday, we did a one-hour tribute show with guests like Jearlyn Steele, who sang with him. Then my parents brought me to the U.S.

Radio 89

Radio Instagram Pitching Interviews 89

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42