Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Leveraging data to make more accurate predictions.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 104

Media SEO Analytics Analysis 104

Stern + Associates

AUGUST 10, 2022

As she writes in the bestselling “ Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work ” (MIT Press, March 2022), a culture of belonging doesn’t just happen; we have to work at it. And that can happen only in an environment in which all employees, regardless of identity, feel secure and safe.”.

Leadership 62

Leadership Storytelling Policies Groups 62

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. The story went live within minutes of the end of the game.

Case Study 113

Case Study Journalism Study Instagram 113

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

International 40

International Internal Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

International 40

International Internal Case Study Banking 40

Masters in Communications

NOVEMBER 14, 2018

At the memorial service for the five police officers who lost their lives in Dallas in 2016, former President George W. Bosses who lack empathy are likely to subject their employees to unfair practices. We are in great need of people being able to stand in somebody else’s shoes and see the world through their eyes."

Groups 92

Groups Employee Study Training 92

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Jordan has a true passion for communication and sports! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Guest Post by Karen Freberg. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

NewsWhip

MAY 12, 2023

Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. The Washington Examiner, Daily Wire, Breitbart, and Fox News were among the top 10 publishers writing about the matter, with tabloid TMZ also finding itself among the mix.

Branding 78

Branding Brand Instagram Airlines 78

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

APRIL 9, 2019

2016: $92,125. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. The diversity of opinions here demonstrates that there isn’t any single reason for an employee exodus – all of these things matter. PR Salary: What’s a PR Pro Worth in 2016?

Publicity 92

Publicity Survey Comparison Report 92

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 6a) June 6, 2016: DOJ Rules on PR Newswire. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. That includes women, people from another social class, people with disabilities, the LGBT community and people from other racial groups. 3 Unconscious bias has become an issue within organisations in 2018. About Sarah Stimson.

Training 80

Training Groups Industry Examples 80

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. What is your favourite occupation in PR? Strategic planning….

Energy 53

Energy Measurement Internal International 53

Communications Conversations

AUGUST 1, 2019

Because of this, I worked with the team to shoot and produce dozens of employee spotlight videos that brought out the people behind the brand, their passion, and the work they do at MentorMate. Having an opportunity to share my learnings with others to give back to the social community–that’s the motivation right there.

Social Media 60

Social Media Media Video Meeting 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Anyway, Nasdaq acquired Marketwired in February 2016. According to Gallup, 70% of employees are not engaged.

Marketing 63

Marketing Pitching Corporate Technology 63

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow. 1) Publish a monthly roundup post. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 92

Social Media Marketing Media Creativity 92

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Stacey Miller is the senior manager, communications at Cision. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106