ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. If no engagement from the community, numbers mean nothing #measurepr. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Deirdre Breakenridge

MARCH 23, 2016

Measurement. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier. In February, coveragebook.com became a full feature product and our exciting journey began. We love it.

eBook 120

eBook Measurement Community Technology 120

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. If you’re sending a generic message to your entire audience base, not everyone will react to it.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Report 106

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters.

Measurement 40

Measurement Facebook Community LinkedIn 40

Waxing UnLyrical

JUNE 24, 2016

On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. Get the FULL picture not just a segment. AMECSummit #measurepr.

Measurement 45

Measurement Analysis Banking Internal 45

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. How about a movement? We love this advice! PR has changed.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3

Measurement 107

Measurement Meeting Resources Creativity 107

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

Solo PR Pro

FEBRUARY 9, 2016

This week, we will be joining forces once again with the savvy and insightful social media-focused #SMchat community for our regularly scheduled #solopr Twitter chat hour. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Principle No 5 condemns AVEs as a faux metric, stating “AVEs are not the value of communications”.

Measurement 75

Measurement Government Education Conference 75

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Analytics Strategy 120

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. A Data-Driven Answer for B2B].

B2B 75

B2B Marketing Advertising Advertising 75

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

APRIL 9, 2019

2016: $92,125. PRWeek may feel like I’m picking on them, but I think the publication does the community a service with this survey. PR Salary: What’s a PR Pro Worth in 2016? If you enjoyed this post, you might also like: PR Measurement: A Pulse Check on How Communicators Show Value. 2018: $95,000. 2017: $91,000.

Publicity 108

Publicity Survey Comparison Report 108

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Wadds Inc.

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 72

Publicity Ethics Training Education 72

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. More, More and Still More. Engagement. j4V1meSZ4B.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

PR for Anyone

DECEMBER 5, 2023

After multiple attempts, Robiar finally conquered the rigorous licensing exam in 2016, marking a significant pivot from corporate life to becoming an entrepreneur in the pest control industry. They adapted, working throughout while ensuring safety measures were in place.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. req.) – by Regalix found. “…of I put $100.00

B2B 60

B2B Facebook Marketing Advertising 60

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space. Surveys of the PR community or reporters ( like this one ).

Survey 73

Survey Technology Corporate Financial 73

Stephen Waddington

DECEMBER 17, 2018

It’s an issue that needs a political answer but the government refuses to acknowledge food poverty let alone measure and track usage. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. The exception is an MP seeking a local photo opportunity.

Local 60

Local Film Banking Government 60

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Top Digital Marketing Trends to Watch in 2016 {Podcast}. ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40