Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Craft content and write news that appeal to people, not algorithms.

Facebook 120

Facebook Journalism Local Google 120

Cision

MAY 3, 2017

By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. Journalists want high quality content from brands so they can write better news stories.

Branding 253

Branding Brand Government Ethics 253

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. In May, we published our ebook on the future of public relations; ‘PRs Digital Resolution’ Mark Bokowski, Paul Sutton and Behind the Spin write rave reviews. We are pumped to see in 2016 with you and can’t wait to continue to listen, build and make life easier.

eBook 120

eBook Measurement Community Technology 120

Stephen Waddington

JULY 6, 2022

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. To communicate effectively across a full range of platforms and technologies.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). When she’s not writing, you can find her at music festivals, hiking or snowboarding. Client services (36%). Content creation (34%). Data interpretation (31%).

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

SEPTEMBER 6, 2016

It’s a constant prep, and the level of engagement, currency in topics and trends, and expectations students and the community have of you is huge. These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Communications Conversations

NOVEMBER 12, 2020

I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Along that line, keep your writing conversational. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Community management. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. However, I LOVE the concept they’re driving at here. Strategic thinking.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history?

Blogging 144

Blogging Software B2B Survey 144

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Writing for HuffPo, J.D.

LinkedIn 60

LinkedIn Mobile How To Course 60

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. What are you writing that we can collaborate on? PR Newswire (@PRNewswire) September 7, 2016. Don’t overask of your influencers. Must be fair exchange of value. bryankramer #CMWorld.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. The print edition went monthly in 2013, and bi-monthly in 2016. This is my CommsHero presentation.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. As brands and organizations grow more sophisticated about the benefits of specialist public relations firms, many companies will look to them for their communications needs, possibly using multiple specialist partners rather than a single large agency.

Real Estate 120

Real Estate Technology Data Social Media 120

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” Focus on developing your writing skills. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Report 106

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

APRIL 9, 2019

2016: $92,125. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. PRWeek may feel like I’m picking on them, but I think the publication does the community a service with this survey. PR Salary: What’s a PR Pro Worth in 2016?

Publicity 108

Publicity Survey Comparison Report 108

Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Your staff?

Reputation 78

Reputation Government Film Viral 78

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. “ We started using it at the 2016 press conference at Target Field –and, it really took off. I also think we benefitted from the love our community has for the Twins. The story went live within minutes of the end of the game.

Case Study 113

Case Study Journalism Study Instagram 113

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Respond to Tweets: When members of your community talk to you, they want a response. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2

Television 72

Television Education Groups Community 72

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

MAY 28, 2016

. — John Legere (@JohnLegere) March 7, 2016. There are more than 6,000 reactions at the time of this writing, not counting the commentary from the community. — Frank Strong (@Frank_Strong) May 24, 2016. Audience Votes in Paid Social. It’s well worth a few minutes to peruse the commentary. .

Marketing 64

Marketing Social Media Content Marketing Writing 64

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

DECEMBER 7, 2015

As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Getting Your PR Measurement Program in Shape for 2016. Top Digital Marketing Trends to Watch in 2016 {Podcast}. #someoneslowmedown! Get a head start on your end of year planning with help from this week’s roundup.

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

Community 40

Community Web Viral Creativity 40

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Surveys of the PR community or reporters ( like this one ). Arik Hanson].

Survey 73

Survey Technology Corporate Financial 73

NewsWhip

MAY 12, 2023

Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. The Washington Examiner, Daily Wire, Breitbart, and Fox News were among the top 10 publishers writing about the matter, with tabloid TMZ also finding itself among the mix.

Branding 78

Branding Brand Instagram Airlines 78