MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Unfortunately, many of these environmental promises don’t pan out.

Reputation 78

Reputation Corporate Survey Employee 78

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 166

Financial Video Consumer Data 166

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MAY 26, 2017

More to the point, where do they want to consume it? To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 120

Infographics Comparison Retail Study 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). What are you offering them? The mosaic.

Infographics 120

Infographics Comparison Financial Study 120

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. However, it is the year 2016, and mobile devices are increasingly the way people (and, of course, employees) are getting their information.

Mobile 122

Mobile Employee Communications Retail 122

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. It was enacted into law in May 2016, and enforcement penalties begin in May 2018.

Publicity 163

Publicity Marketing Privacy Advertising 163

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Cision

MARCH 16, 2016

I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. We understand how to deliver both corporate and consumer PR coverage through the most relevant channels – deploying a “through-the-paper” philosophy that’s designed to create maximum impact for brands. Don’t take no for an answer.

Wireless 120

Wireless Creativity Industry Agency 120

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We expect that trend to continue.

Automotive 128

Automotive Mobile Technology Hotels 128

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Technology has changed the way we consume information, from smarter cell phones to the explosion of video , and particularly live streaming through platforms like Periscope and Facebook Live. PR folks now have more ways to get their clients’ messages across than ever before.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

SEPTEMBER 8, 2016

I also will expand the capabilities and client base for our crisis communications practice based on my corporate experience as the Public Information Officer for a Fortune 100 company. Be involved in supporting corporate social responsibility not just with finances but also with volunteering and interaction with the community.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. B2B prospects consume 11 or more pieces of vendor content. Some 13% say they consumed 20 or more pieces of content, while another 13% consumed 50 or more pieces of content.

Survey 183

Survey Marketing B2B Study 183

Waxing UnLyrical

FEBRUARY 19, 2016

On smart metrics for measuring community: A4a: I think Community health, consumer journey, and of course characteristics of customer 360 degrees. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Give them the spotlight. It’s a marathon, not a sprint.

Community 40

Community Measurement Facebook Tools 40

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Branding Brand Reputation 49

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016. It enables corporations to insert messages into the public conversation and has contributed to a breakdown of democratic process. Thousands of these documents are published every day on newswires and websites.

Industry 153

Industry Publicity Agency Community 153

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing.

Survey 107

Survey Marketing B2B Content Marketing 107

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Consumer Technology. Given these odds, college students want to read about how they can improve their chances of finding a job after school.

Radio 68

Radio Media Newspapers Technology 68

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. Societal issues #1 What’s your purpose? CIPR data is more conservative.

Publicity 120

Publicity Analysis Measurement Tools 120

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? But, can people easily find your content?

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant.

Real Estate 60

Real Estate Leadership Conference Construction 60

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158