Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. “Cheap metrics lead to cheap content.” PR Newswire (@PRNewswire) October 23, 2016.

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Conference Internal International Data 120

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016.

Trends 105

Trends How To SEO Google 105

Cision

JANUARY 12, 2016

We ’ re two weeks into 2016 so I can ’ t say “ Happy New Year, ” but it ’ s not too late to make resolutions. In 2016, make yourself the focus. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. Get people to view your content. Plus, life gets in the way.

Writing 120

Writing Leadership Creativity Groups 120

Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. In fact, that future may already be here.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 102

Blogging Content Marketing B2B Social Media 102

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 15, 2015

In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo. Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland).

Content Marketing 60

Content Marketing Marketing Retail Web 60

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016. Give our services a try.

Content Marketing 102

Content Marketing B2B Marketing Survey 102

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Publicity 122

Cision

NOVEMBER 23, 2015

What I want to do in this post is make a five-point argument that email is one of the most important communications channels in 2016. The amount of your Twitter content seen by your fans is inversely proportional to the number of people that they follow, and also depends upon how much time they spend on the platform and when they do.

Communications 120

Communications Mobile Facebook Study 120

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 134

Content Marketing Marketing Consumer Strategy 134

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy.

Content Marketing 110

Content Marketing Company Strategy How To 110

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016.

Measurement 84

Measurement Analysis Tools Agency 84

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2016. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. Offer Users Quality Content.

How To 129

How To Content Marketing Engineering Advertising 129

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. In the next section, let’s go over what you can do to scale your content program and align your teams.

Content Marketing 93

Content Marketing How To Marketing Banking 93

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. CMD (@CMDCreates) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. Marketing Analyst. Want to see how to do this for your blog? Here’s how. Natalie Cullings.

Analytics 74

Analytics Google Data Analysis 74

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. Content marketing is publishing, except that instead of monetizing the content with paid content or advertising, we sell more products and services.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. by Frank Strong. at a 95% confidence level.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

DECEMBER 8, 2015

While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. A is for analytics, which is extremely important in not only learning how many visitors and shares you have on your content, but how many qualified leads you are generating. A is for analytics.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. IMPROVE YOUR CONTENT STRATEGY. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy SEO B2C Social Media 149

Sword and the Script

JULY 9, 2016

Leyla Arsan (@leyla_a) July 1, 2016. If they aren’t, contact us today to learn how the Atlanta-based PR agency, Sword and the Script Media, LLC can bring big thinking along with seven possible services including PR and content marketing that deliver results. 1) 60% of People Share Links without Reading. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to the 2016 Social Media Examiner survey , at least 63% of marketers plan on increasing their use of these social networks this year.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Cision

NOVEMBER 30, 2016

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. Nuff said.

Marketing 120

Marketing Energy Tools Content Marketing 120