The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Mitsubishi’s history of scandals suggested an unethical corporate culture. to $3.97) per share.

Ethics 242

Ethics Automotive Conference Technology 242

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Communications Conversations

DECEMBER 14, 2015

And while I’m not backing off my primary claims (no coffees with folks who want to “pick my brain” and phone calls instead of coffees with students looking for advice), I am making a concerted effort in 2016 to get back to coffees. I think we may get lucky in 2016. Hoping to fix that in 2016. Redo for 2016.

Meeting 60

Meeting Travel Storytelling Local 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here’s to another great year of PR measurement!

Measurement 40

Measurement Community Facebook LinkedIn 40

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

NOVEMBER 21, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Community Banking Advertising 40

Culpwrit

SEPTEMBER 22, 2021

Today, success in the corporate world doesn’t only stem from academic excellence. Rather, according to a 2016 article by Forbes, it’s a combination of academic success and the ability to network with the right people in the professional […].

Corporate 74

Corporate 74

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project. The Secret Behind Successful Corporate Transformations was written by Paul A.

International 92

International Internal Communications Employee 92

Waxing UnLyrical

OCTOBER 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

Robert Scoble (@Scobleizer) April 14, 2016. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

FEBRUARY 19, 2016

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

Community 40

Community Measurement Tools Facebook 40

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

International 136

International Internal Communications Employee 136

Marketwired

FEBRUARY 12, 2016

Nasdaq’s Corporate Solutions business supports over 10,000 clients in 60 countries with Investor Relations (IR), Public Relations (PR), Communications and Governance services and solutions. Subject to customary closing conditions, the deal is expected to close in the first half of 2016. You can read the complete news release here.

Government 189

Government Corporate Analytics Technology 189

Axia PR

AUGUST 12, 2020

It's hard for corporate communications and marketing professionals to be creative. And since we don't, it can be hard for corporate communications and marketing professionals to be creative. Creativity would be easy if we had unlimited time, budgets, and resources. Sometimes inspiration comes from strange places.

Creativity 62

Creativity Company Corporate Leadership 62

Waxing UnLyrical

JUNE 3, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

Branding 149

Branding Brand Storytelling B2B 149

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

JUNE 24, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2016): Live from #AMECSummit. Wouldn't you like to be in her kitchen?

Measurement 42

Measurement Analysis Banking International 42

Waxing UnLyrical

MARCH 11, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (March 2016): Meet the Measurement Mavens. Wouldn't you like to be in her kitchen?

Measurement 40

Measurement Meeting Comparison Banking 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Low-level personnel announcements.

Pitching 170

Pitching Media Product Launch Agency 170

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. ” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. amecsummit.

Internal 120

Internal International Measurement Analytics 120

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Lisa Seidenberg is vice president of media relations at Greentarget , a Chicago-based PR firm focused on financial, professional services and corporate clients. Photo credit: giodilo ].

Journalism 139

Journalism Survey Ethics Report 139

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 72

Survey Corporate Comparison Financial 72

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. The GIFT 2016 report provides the basis for a call to action for accountants and regulators of the accounting profession to get to grips with this important issue. You can download the Global Intangible Finance Report (GIFT) 2016 here.

Reputation 94

Reputation Measurement Branding Brand 94

Cision

MARCH 1, 2016

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). .” ” Business Week no. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120